-  IMVU “Spring Fashion” Skyscrapper Banner AdsProject Description: Click for project detail view  
-  IMVU “Scenes” Concept Banner AdProject Description: My concept with this ad was to show activities avatars can interact in, such as dancing, riding motocycles, or playing games within the virtual environment. Click for project detail view  
-  IMVU “Prom” Theme Banner AdsProject Description: Click for project detail view  
-  IMVU “Pool” Theme Banner AdIMVU “Pool” Theme Banner Ads Project Description: Click for project detail view  
-  IMVU “New Years Confetti” Theme Banner AdsProject Description: Click for project detail view  
-  IMVU “Make Lover Not War” Banner AdsProject Description: Click for project detail view  
-  IMVU “Configurator” Banner AdsProject Description: Click for project detail view  
-  IMVU “Blonde Kiss” Banner AdsProject Description: With animated hearts. Click for project detail view  
-  IMVU “Beach Girls” Theme Banner AdsProject Description: Click for project detail view  
-  IMVU “Bachelorette” Theme Banner AdsProject Description: Playing-off the TV show “The Bachelorette” which was getting a lot of press at the time. Not an actual tie-in promotion related to the show though. Click for project detail view  
-  IMVU General Avatars Banner AdsProject Description: Most of the art in this project came from other IMVU designers or I appropriated after digging through internal servers. These test banners were created to see if viewers were particularly attracted to certain avatars more than others. I also intentionally avoided making them overly sexy (such as by avoiding showing overly exposed cleavage or a guy grabbing a girls butt) to better understand if customers were actually attracted by the virtual characters and environments or just the potential of having virtual sex with strangers. The logo is also faded back so it's less prominent and the avatars stand out (or “pop”) more. Click for project detail view  
-  Wrinkle Cream Banner AdsFlying Stars Direction Project Description: Click for project detail view  
-  Yahoo! Lender Search “Peace of Mind” CampaignExample of Additional Creative Set Banner Ad Sizes Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution. Click for project detail view  
-  Yahoo! Lender Search “Money Talk” CampaignExample of Additional Creative Set Banner Ad Sizes Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through. Click for project detail view  
-  Blue Note Records Flash ApplicationProject Description: Click for project detail view  
-  Yahoo! Lender Search “Money Talk” CampaignBanner Ads Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through. Click for project detail view  
-  IMVU “Come Hither” CampaignBanner Ad Project Description: Also tested alternate colors, headlines, and button text - such as “Come Hither. You've Been Naughty”. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction. Click for project detail view  
-  IMVU “Dress Up for Grown Ups” CampaignAdditional Banner Ad Sizes Created After Testing – 12 sizes Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much. Click for project detail view  
-  IMVU “Harlequin Pose” Banner AdsAdditional Banner Ad Sizes Created After Testing Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction. Click for project detail view  
-  IMVU “Avatar” Movie Theme CampaignAdditional Banner Ad Sizes Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation. Click for project detail view  
-  IMVU “Dress Up for Grown Ups” CampaignAdditional Alternates Tested Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much. Click for project detail view 