Portfolio / Project List
2Market CD Eddie Bauer Interface Designs
Project Description:Eddie Bauer was one of the catalogs presented on the 2Market CD. Sometimes vendors would just send their logo and let us design the interface for their catalog. I usually managed to preserve the brands look for well known companies so sign-offs went smoothly.
2Market CD The Sharper Image Interface Designs
Project Description:The Sharper Image was another one of the catalogs presented on the 2Market CD. Sometimes vendors would just send their logo and ask us to handle the interface design for their catalog. Since I was already familiar with the Sharper Image brand through their mailed catalog and had noticed their advertising on occasion plus I had visited their stores shopping a few times, I was able to successfully maintain the brands look and feel.
Project Description:The computer-based shopping service 2Market was formed by a partnership between America Online, Apple Computer and Medior in 1994. The CD-ROM version included 27 vendor catalogs including promotions (such as Chef's Catalog, Lands' End, Spiegel, Warner Bros. Studio Stores, New York's Metropolitan Museum of Art, and Sony Music). Occasionally new promotions were downloaded after connecting through AOL and presented as timely offers to potential customers.
Project Description:Some quickie banner ads thrown together for AdBrite. By providing gray background and green background versions they could either choose which they liked better or test which others like better. By providing choices clients and customers are happier with the decisions they make.
AdBrite Conference Booth Background Graphic
Project Description:Based on their logo I create perhaps half a dozen design variations before we settled on this version.
Adobe EchoSign Co-branded Landing Page Design
Project Description:Immediately after Adobe acquired EchoSign we did a quick update throughout the site merging the two brands by basically just sticking the Adobe red tag in the header and adding some legal text in the footer. This is an example of a landing page that I created during this time which still shows the EchoSign look with a few Adobe branding elements.
Adobe EchoSign Community College Week Banner Ads
Project Description:These were reworded/updated for use targeting CFOs also. The guy with the glasses kinda looks like like he could be either a professor or an accountant.
Adobe EchoSign Conference Booth Graphics
Project Description:Created for the Salesforce Dreamforce 2011 Conference. This was just after the Adobe EchoSign merger so the big Adobe tag seemed important to make sure everyone knew EchoSign was now part of Adobe. There were still some legacy EchoSign elements in places such as the ratings graphic that were revised before finalizing. I always wonder how often the conference booths were used anywhere else.
Adobe EchoSign Conference Floor Display Signs
Project Description:I forget which of these was the final. It was fun working with the shapes in their corporate background imagery.
Adobe EchoSign Die-cut Vinyl Wayfinding Floor Decals
Project Description:These printed about 44 inches wide and 15 inches tall and were stuck on the ground in key locations to help folks find their way to the event.
Adobe EchoSign DocuSign Corrections Interactive PDF
Project Description:Interactive PDF created with rollovers highlighting incorrect sections of a DocuSign comparison white paper that DocuSign was distributing. You have to download the PDF to your hard drive and open it in Acrobat Reader to see the rollovers. It doesn't work if you just view the PDF in a web browser.
Adobe EchoSign Free Trial Campaign for Real Estate Agents and Brokers
Project Description:We iterated on these two directions a few times. Other versions included text such as “...and Save 50% on a Pro Account” in addition to the free documents offer.
Adobe EchoSign Homepage Billboard Image Design Examples
Project Description:This is only a few of the many I either created from scratch or repurposed and updated over a few years. For example each year EchoSign would have a booth and participate at the Salesforce Dreamforce conference and the billboard image that appears on the homepage would need to be updated each year announcing sessions featuring EchoSign or awards EchoSign has won.
Adobe EchoSign Homepage “Traffic Surge” Lightweight Fallback Page Design
Project Description:In case the website received too much traffic we had a couple failover plans in place, such as being able to switch to a revised homepage that was streamlined for lots of traffic. Version 1 removed the animated billboard image slider and didn't include any dynamic JSP so everything was static. In version 2 I also removed all links to internal pages including the billboard image CTA and no login plus the bottom section of the page content was removed. Version 1 HTTP resource requests went from 84 down to 41 and page weight went from ~972K to ~169K. Version 2 HTTP requests went down to 17 and page weight went to ~88K. Since most traffic doesn’t go through the homepage necessarily but to sub-pages directly, I could also redirect all sub-pages to the version 2 homepage if needed.
Adobe EchoSign Landing Page with Stats Billboard
Project Description:Showing numbers is a tactic for connecting with businesses by making the company look more legit/impressive. Mentioning time saved, number of customers, and amount saved is similar to saying it's quick, easy, and free but in a less consumery retail-like way.
Adobe EchoSign Logo Badge Design
Project Description:After Adobe acquired EchoSign, and before the Adobe corporate branding and design army began managing the new Adobe EchoSign brand, I created these which were modeled off other Adobe brand merge example I had found or noticed in the past. As a Adobe Creative Suite user/customer I've been familiar with their brand for years and am intimate with the company and generally aware when they merge with other companies or products which helps on projects such as this.
Adobe EchoSign Real Estate Audience Landing Page
Project Description:Landing pages could be customized for various marketing verticals by updating the headlines text, bullet point text, testimonials, and example customer logos. Three or four layout variations were tested. Version 2 also includes the Phase 1 header and footer redesign I initially incorporated after Adobe acquired EchoSign.
Adobe EchoSign Salesforce AppExchange Customer Choice Award Badges
Project Description:I couldn't find large clean versions of these online so I recreated them in Adobe Illustrator as vector art so we could use them in print and online. Pretty close match I think.
Adobe EchoSign Salesforce Website Graphics
Project Description:Not really banner ads (they don’t have buttons or a call-to-action), but I wasn't sure where to put these. Maybe these could be in a media-type category called “Branding Elements” or something.
Adobe EchoSign Short Landing Page
Project Description:The collage with the agreement and mouse was created in Adobe Illustrator, only the mouse photo was a raster image. The illustrated contract includes real contract text in case anyone looked at it closely. A second version of this landing page design included a Free Webinar button next to the Free Trial button.
