Portfolio / IMVU “Come Hither” Campaign

Banner Ad

Client Info

Client

IMVU

Market

Business-to-Consumer

Company Description

IMVU is an online virtual world (or “metaverse”, similar to Second Life or The Sims) where members use 3D avatars to meet new people, chat, create, and play games. Founded in 2004, they have the largest 3D-based user-generated virtual goods catalog consisting of more than 30 million items. They’re also known as one of the leading practitioners of the lean startup approach.

Project Info

Year

2010

Project Description

Also tested alternate colors, headlines, and button text - such as “Come Hither. You've Been Naughty”. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction.

Samples In This Project

You
Are
Here Banner Ad
Landing Page

Version 1		Version 2 - alt colors and button text