Portfolio / Media Types / Flash
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IMVU “Dress Up for Grown Ups” Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Avatar” Movie Theme Campaign
Additional Banner Ad Sizes
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU “Harlequin Pose” Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Come Hither” Campaign
Banner Ad
Project Description: Also tested alternate colors, headlines, and button text - such as “Come Hither. You've Been Naughty”. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction.
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Yahoo! Lender Search “Money Talk” Campaign
Banner Ads
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Lenders Direct” Campaign
Banner Ads with Scrolling Lender Logos
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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Blue Note Records Flash Application
Project Description:
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Cisco WebEx Modal Dialogs with “Useful Tips” Tutorials
Project Description: These dialogs would appear in MeetMeNow and PCNow web based application portals to assist and educate users. The modals would appear during events such as during the new user on-boarding process, when a new session is initiating, when the free trial is about to expire, when the credit card is about to expire, when there's a browser plugin update available, and after a session has ended. I created the look of the dialogs based on the visual gradient of some other areas in the products then created and stylized the icons indicating info, alert, and timely message topics. The “Useful Tips” area presented a Flash based slideshow I created by assembling screenshots from the products and adding text explanations in the overlayed green speech bubbles which animated in along with indicators pointing to the different subject areas of the users screen, such as where users can create a desktop shortcut.
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Yahoo! Lender Search “Peace of Mind” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
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Yahoo! Lender Search “Money Talk” Campaign
Example of Additional Creative Set Banner Ad Sizes
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Wrinkle Cream Banner Ads
Flying Stars Direction
Project Description:
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IMVU “Bachelorette” Theme Banner Ads
Project Description: Playing-off the TV show “The Bachelorette” which was getting a lot of press at the time. Not an actual tie-in promotion related to the show though.
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IMVU “Beach Girls” Theme Banner Ads
Project Description:
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IMVU “Blonde Kiss” Banner Ads
Project Description: With animated hearts.
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IMVU “Configurator” Banner Ads
Project Description:
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IMVU “Make Lover Not War” Banner Ads
Project Description:
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IMVU “New Years Confetti” Theme Banner Ads
Project Description:
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IMVU “Pool” Theme Banner Ad
IMVU “Pool” Theme Banner Ads
Project Description:
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IMVU “Prom” Theme Banner Ads
Project Description:
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IMVU “Scenes” Concept Banner Ad
Project Description: My concept with this ad was to show activities avatars can interact in, such as dancing, riding motocycles, or playing games within the virtual environment.
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IMVU “Spring Fashion” Skyscrapper Banner Ads
Project Description:
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IMVU “Unleash Your Style” Free Credits Offer Banner Ad
Project Description:
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IMVU “White Dress” Banner Ads
Project Description:
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