Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Presenting 552 projects including 960+ examples

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Portfolio / IMVU General Avatars Banner Ads

Client

Market

Company Description

IMVU is an online virtual world (or “metaverse”, similar to Second Life or The Sims) where members use 3D avatars to meet new people, chat, create, and play games. Founded in 2004, they have the largest 3D-based user-generated virtual goods catalog consisting of more than 30 million items. They’re also known as one of the leading practitioners of the lean startup approach.

Industry

Media Type

Role

Year

2010

Project Description


Most of the art in this project came from other IMVU designers or I appropriated after digging through internal servers. These test banners were created to see if viewers were particularly attracted to certain avatars more than others. I also intentionally avoided making them overly sexy (such as by avoiding showing overly exposed cleavage or a guy grabbing a girls butt) to better understand if customers were actually attracted by the virtual characters and environments or just the potential of having virtual sex with strangers. The logo is also faded back so it's less prominent and the avatars stand out (or “pop”) more.