Portfolio / Yahoo! Personals AdInterax Banner Ads

    Testing Matrix

    screenshot of banner ad testing matrix

    Client Info



    Company Description

    At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

    Project Info


    Media Type


    Project Description

    AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.

    Sample Info