Portfolio / Media Types / Strategic Design Tools
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
1, 2, and 3-Step Content Flow Alternatives
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Adobe EchoSign Wayfinding Street Decal and Floor Signage Mockups
Project Description:
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Banner Ad Examples
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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California Backpacker Informational Service Website Storyboards
Project Description:
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Cisco WebEx Meetings Plus Summer Campaign Prototypes and Mockups Presentation
Project Description: Shows placement of “Meetings Plus $59 Special Package” promo graphic on the homepage, product pages, emails and associated landing pages, emails, and banner ads used to generate new subscribers. This presentation format worked well for capturing feedback in meetings when printed in landscape format since just one section printed per page and left room on the side to write notes about any changes discussed.
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Concept Matrix for Generating Ideas
Concept Matrix for Generating Ideas with Axis for Audience Type and for Marketing Tactics
Project Description:
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HP Promotional Icons Proposal
Project Description: A brief proposal created for expanding a brands visual language across interactive and print mediums by leveraging existing assets and making them available in more formats. By using a consistent look customers can more quickly identify promotions across mediums. Using different icon systems for web and print creates a more fragmented, disorganized user experience.
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HPShopping.com Website Optimization and Scalability Presentation
Modern Web Design / CSS Pitch
Project Description: Around 2005 as web standards emerged and CSS was becoming the standard for creating and styling web page layouts, I championed the cause within HP in my department. Designers who started in print design were already familiar with using stylesheets and aware of their benefits from using programs such as Quark Express and Adobe PageMaker (similar to Adobe InDesign) when creating brochures, newsletters, catalogs, and magazines, or other types of publication designs. Business stakeholders, managers, and developers were generally less familiar with the concept of stylesheets though and this presentation aimed at informing and educating on the benefits of switching from HTML table based layouts to using CSS (or CSS-P) for positioning elements on web pages. It highlights specific benefits to the user experience (UX) (or customer experience (CX) in this case), benefits to how the brand would be perceived, plus how designers and developers workflow could be organized and optimized to reduce time spent on projects.
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Mood Boards
Project Description: These where created after doing an informational interview gathering initial thoughts on potential needs that would appeal to both the client and their audience. Created as part of the Web Contracts 2012 conference project I keep old mood boards around just in case I ever need them again on another project.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 1
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 2
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 1, Step 3
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 2, Step 3
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Click for project detail view
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Phase 2, Step 4
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Real-time Competitive Analysis
Project Description:
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Psychographic Profile Matrix
Segmenting Audience Types for Behavioral Marketing Messaging and User Centered Design Tactics
Project Description: A framework I sometimes use (even if it’s just for myself) to help plot creative direction and stimulate thinking.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
Click for project detail view
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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Yahoo! Personals AdInterax Banner Ads
Testing Matrix
Project Description: AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
UX Mockups Presentation
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Yahoo! Form Ad Created for ED Educational Direct
Project Description:
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Yahoo! WebLoanDeals.com “State Based” Geo Targeted Home Mortgage Banner Ads
Project Description:
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