Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Presenting 552 projects including 960+ examples

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Portfolio / Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads

Testing Matrix

screenshot of banner ad testing matrix

Client

Market

Company Description

At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

Industry

Media Type

Role

Year

2007

Project Description


Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.

Samples In This Project

  1. You
    Are
    Here     Testing Matrix
  2. Banner Ad Examples