Portfolio / Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Client
Market
Company Description
At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.Industry
Media Type
Role
Year
2007
Project Description
After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
Samples In This Project
You
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Here Testing Matrix-
Banner Ad Examples