Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Portfolio / Yahoo! Lender Search “Money Talk” Campaign

Banner Ads

Client

Market

Company Description

At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

Industry

Media Type

Role

Year

2007

Project Description


Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.

Samples In This Project

  1. You
    Are
    Here
    Banner Ads
  2. Landing Page with Franklin
  3. Landing Page with Grant
  4. Landing Page with Lincoln v1
  5. Landing Page with Lincoln v2 (unused)
  6. Landing Page with Three Figures (unused)
  7. Example of Additional Creative Set Banner Ad Sizes