Portfolio / Yahoo! Lender Search “Money Talk” Campaign

    Example of Additional Creative Set Banner Ad Sizes

    Previews below might be scaled to fit presentation.

    Client Info

    Client

    Market

    Company Description

    At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

    Project Info

    Industry

    Media Type

    Role

    Project Description


    Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.

    Sample Info

    Year

    2007

    Samples In This Project