Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Presenting 552 projects including 960+ examples

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Portfolio / IMVU Incentive Campaigns

“Free Penthouse” Banner Ads

Client

Market

Company Description

IMVU is an online virtual world (or “metaverse”, similar to Second Life or The Sims) where members use 3D avatars to meet new people, chat, create, and play games. Founded in 2004, they have the largest 3D-based user-generated virtual goods catalog consisting of more than 30 million items. They’re also known as one of the leading practitioners of the lean startup approach.

Industry

Media Type

Role

Year

2010

Project Description


These are few examples of “virtual goods” incentive campaigns. Wording was structured as “Free [insert productname]”, “Free 3D [insert productname]”, “Get A Free [insert productname]”, “Give A Free [insert productname]”. Associated landing pages echoed the offers and imagery used in the ads to provide confidence customers would get their free virtual product after registering.

Samples In This Project

  1. You
    Are
    Here     “Free Penthouse” Banner Ads
  2. “Get Free Shoes” Banner Ad
  3. “Get A Free Gift” Banner Ad
  4. “Free Roses” Banner Ads
  5. “Free 3D Rose” Landing Page