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CalFinder âPaving Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âRemodeling Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âRoofing Contractorsâ Campaign
Banner Ads
Project Description:
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CalFinder âSolar Panel Contractorsâ Campaign
Banner Ads
Project Description:
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Yahoo! Lender Search âEase of Useâ Campaign
Banner Ads
Project Description:
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Yahoo! Lender Search âMoney Talkâ Campaign
Banner Ads
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search âPeace of Mindâ Campaign
Banner Ads
Project Description: Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
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Yahoo! Lender Search âPseudo Testimonialsâ Campaign
Banner Ads
Project Description: Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Banner Ad Examples
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience â such as mentioning âPay off credits cardsâ for younger audiences and âGet money for travelâ for the older audiences.
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Yahoo! WebLoanDeals.com Showy âAttention Grabberâ Animated Banner Ads
Banner Ad Examples
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations â such as people moving, dancing, warn and fuzzy characters, and alerts â to grab attention. Sometimes cheesy stuff works better than you would expect.
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IMVU âCome Hitherâ Campaign
Banner Ad
Project Description: Also tested alternate colors, headlines, and button text - such as âCome Hither. You've Been Naughtyâ. Animated Flash banner version had finger curling to get viewers attention before button pulsed to prompt viewer interaction.
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BACtrack âDonât Drink and Driveâ Graphic Symbol
Project Description: Created initially as something to use on an empty page in product manuals. If the folios required x number of pages and the content filled less than that we needed something that looked relevant to add. On some projects I would add a âNotesâ page or something similar. I avoid having one of those âThis page intentionally left blank.â statements which aren't inspiring or informative. This graphic became useful on additional projects such as advertisements and product packaging also.
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BACtrack Tradeshow Postcard
Project Description:
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BACtrack SingleShot Product Photos â 40 Examples
Project Description:
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BACtrack SingleShot Marketing Sheet
Project Description:
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BACtrack SingleShot Fold-Out Instructions
Project Description:
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BACtrack SingleShot Costco Oversized Clamshell Packaging Design
Project Description:
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BACtrack SingleShot Clip Strip Header Card
Project Description:
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BACtrack SingleShot Blister Packaging and Header Cards
Project Description:
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BACtrack Shipper Tray Countertop Display Design 3D Walkaround
Project Description: This 3D walk-around provides a demonstration of the design for a table-top display which is shipped to retailers. The walkaround provides some idea of what the experience will be looking at the shape and graphics placed on the outside of the display.
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BACtrack Select Series POP Tower Display Header Card Design
Project Description: Showing bleed with magenta spot color indicating die-cut keyline.
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BACtrack Select S80 Retail Box Packaging Design
Project Description:
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BACtrack Select S80 Product Photos â 17 Examples
Project Description:
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BACtrack Select S80 Owners Manual Instruction Booklet
Project Description:
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