-
Apple Point-of-Purchase Printer Samples
Apple Color StyleWriter Pro Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
Click for project detail view
-
Apple Point-of-Purchase Printer Samples
Apple Color StyleWriter 2400 Printer Sample
Project Description: Apple use to make printers that were sold in stores such as Circuit City and Best Buy. Some printer displays would have a special button attached so customers could push it and see the printers in-action printing a sample page. This project also included a custom counter-top standee display with tabbed laminated pages that customers could flip though to view more samples and read detailed product specifications (wish I documented those along with that cool industrial design!). Art Director: Mark Drury.
Click for project detail view
-
AOL Travel Channel Logo
Project Description:
Click for project detail view
-
AOL Travel Channel
Project Description:
Click for project detail view
-
AOL The Sporting News Channel Screens
Project Description:
Click for project detail view
-
AOL PowerPac CD Interface Design
Project Description:
Click for project detail view
-
AOL Netscape Navigator Screen
Project Description:
Click for project detail view
-
AOL Netscape Navigator Integration Navigation Map
Project Description:
Click for project detail view
-
AOL Live! Channel
Project Description: AOL Live! was the TV Guide for online events and the design needed to inform and entice users in an organized manner while keeping track of everything going on. I worked on developing the graphics for the main channel screen and sub-screens.
Click for project detail view
-
AOL Live Channel Logo
Project Description:
Click for project detail view
-
AOL Internet Adventure Logo
Project Description: This is the opening bumper animation that plays when the application first loads. I created the frames in Photoshop and a video editor created the clip. The producer and video editor came up with a great sound also which rings in the opening with a chime.
Click for project detail view
-
AOL Internet Adventure CD-ROM Interface Design
Project Description:
Click for project detail view
-
AOL Family Computing Channel
Project Description: One of AOLs most popular areas in version 3 was the Family Computing channel including it's chatting forums and games. The screen design integrated lots of visual eye candy to peek users interest to explore the different areas and get more intimate with the various subjects.
Click for project detail view
-
AOL Channels Screen
Project Description: One of the iterations I worked on for AOL version 3. This version might have been too “cyber” looking and the text on the buttons is dithering oddly I think. Another designer came up with the final version which used oval shaped buttons which had a friendlier feel and was less technical looking.
Click for project detail view
-
AOL Channel Art for The Sharper Image
Project Description: Visual design created based on The Sharper Image corporate look and feel. Since I had previously worked on other marketing vehicles for them I was already familiar with their brand standards which helped make this project a success.
Click for project detail view
-
Standard & Poor’s Consumer Services Division Site Maps
Advertiser Area
Project Description:
Click for project detail view
-
Adteractive Free XBox 360 Campaign Banner Ads
Project Description:
Click for project detail view
-
HPShopping.com PC Configurator
Adds-ons Page Design
Project Description:
Click for project detail view
-
Wrinkle Cream Banner Ads
Additional LREC Examples
Project Description:
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
IMVU “Harlequin Pose” Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
Click for project detail view
-
IMVU “Avatar” Movie Theme Campaign
Additional Banner Ad Sizes
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
Click for project detail view
-
IMVU “Dress Up for Grown Ups” Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
Click for project detail view
-
Quotes.pro Website Design
About Us Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
Click for project detail view
