Portfolio / BACtrack “Don’t Drink and Drive” Graphic Symbol
Client
Market
Company Description
KHN Solutions created both the BACtrack and BluFire brands. I’ve categorized work for each separately, but it was actually work for just one company.
Founded in 2001, BACtrack is the leading brand of breathalyzers offering a full range of innovative breath alcohol testers for both personal and professional use. They are the first company to ever receive U.S. Food & Drug Administration 510(k) marketing clearance to legally sell breathalyzers to consumers for personal use. BACtrack products are available in 20 countries and at over 10,000 retail store locations including Walgreens, Costco and Best Buy.
Industry
Media Type
Role
Year
2007
Project Description
Created initially as something to use on an empty page in product manuals. If the folios required x number of pages and the content filled less than that we needed something that looked relevant to add. On some projects I would add a “Notes” page or something similar. I avoid having one of those “This page intentionally left blank.” statements which aren't inspiring or informative. This graphic became useful on additional projects such as advertisements and product packaging also.