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HPShopping.com Back-to-School Shopping Guide
Study Anywhere: Dorm Room
Project Description:
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HPShopping.com Back-to-School Shopping Guide
Study Anywhere: Library
Project Description:
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HPShopping.com Back-to-School Shopping Guide
Study Anywhere: Quad
Project Description:
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BestDegrees.us Website Design
Submission Error Notifications
Project Description: A project me and another guy at Yahoo! developed outside of work to see if we could sell EDU vertical leads. We used the .us domain name extension based on some insight we had that U.S. colleges have a strong appeal to non-U.S. citizens who would like to come to the U.S. for college. I tried to keep the visual design clean and simple, though the photo of the girl starring at you might be a little distracting.
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BestDegrees.us Website Design
Submission Success Page
Project Description: A project me and another guy at Yahoo! developed outside of work to see if we could sell EDU vertical leads. We used the .us domain name extension based on some insight we had that U.S. colleges have a strong appeal to non-U.S. citizens who would like to come to the U.S. for college. I tried to keep the visual design clean and simple, though the photo of the girl starring at you might be a little distracting.
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Standard & Poor’s Consumer Services Division Site Maps
Subscriber Area
Project Description:
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BACtrack Breathalyzers Website Redesign
Support Page
Project Description:
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SWM Brand Logo Design
Project Description: My original concept was to create products based on acronyms and abbreviations used in personal ads, such as SWM, SWF, SBM, SBF, SAM, SAF, SWS, DWM, DWF, FTM, FWB, BBW, BMW, M4F, F4M, F4F, M4M, M4T, T4M, TG, TV, VAS, VGL, NSA, DL, BDSM, 420, ... I'm not sure there's much of a market for such things though and didn't pursue beyond creating this one example. Maybe someday...
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Syndero Onlingo “Learn Spanish Free” Landing Page
Project Description:
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Health Net Newspaper Ads
Tall Example
Project Description: A couple examples of newspaper ads I would layout and produce for managers. Working at Health Net corporate headquarters, we produced the advertising and marketing materials used throughout the United States. Initial design templates where provided by the agency that created the overall brand directions and I maintained the style across different formats for various needs. Here's where I honed my typographic layout skills using Quark Express and became “The Quark Master”.
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 1
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In California
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Middle-aged and In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Who Have Visited Pages Related To “Autos”
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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Yahoo! Personals AdInterax Banner Ads
Testing Matrix
Project Description: AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
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Quotes.pro Website Design
Texas Auto Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Health Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Home Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Life Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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HPShopping.com Warehouse Sale Campaign
Themed Store Landing Page
Project Description:
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