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WorkBright Logo
Project Description: Logo created for a new high-powered portable work light startup that a previous client of mine was working on. Concept I came up with was to present the logo within a light or dark space, depending on need. Also the trademark âą symbol under the T on the right starts to suggest a lamp pull switch or pull chain.
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WP.School Logo
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Yahoo! Form Ad Created for ED Educational Direct
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Yahoo! Lender Direct âApply With Confidenceâ Banner Ads
Project Description: “Lender Direct” was one of the early names we tried as part of the partnership between Yahoo! and the lender matching service Root Markets. I intentionally designed these to look more understated, established, formal/stoic (less emotional or flashy than most banner ads) to help signal the ads were for a stable institution and not a fly-by-night mortgage loan brokerage service.
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Yahoo! Lender Search âLenders Directâ Campaign
Yahoo! Lender Search âLenders Directâ Campaign Exit Page
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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Yahoo! Messenger Form Ad Mockup for CaptialOne Home Loans
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Yahoo! Messenger Form Ad Mockup for Citibank Student Loan Consolidation
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Yahoo! Messenger Form Ad Mockup for EarnMyDegree.com
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Yahoo! Messenger Form Ad Mockup for MyCokeRewards
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Yahoo! Messenger Form Ad Mockup for Netflix
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Yahoo! Mockup Presentation for EDU Vertical Campaigns UX with Form Ads
Project Description: Example presentation I put together showing user flow and content organization for three education lead capture campaigns. Presentations like this help me gather ideas and feedback from other stakeholders on project along with making sure we'll meet target objectives.
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Yahoo! WebLoanDeals.com Landing Page âLoan Configuratorâ Concept Mockup
Project Description: Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case.
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Yahoo! WebLoanDeals.com âNiceâ Less Aggressive Home Refi Banner Ads
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Yahoo! WebLoanDeals.com âState Basedâ Geo Targeted Home Mortgage Banner Ads
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Zoned Font
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Zuberance Symantec Norton Brand Advocates Email
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GoldCash.pro Website Design
âAbout Usâ Page
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IMVU Email Campaigns for Affiliates
âCome Play Avatarsâ Email Design
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GoldCash.pro Website Design
âContact Usâ Page
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IMVU Email Campaigns for Affiliates
âCreate Your Own Fantasyâ Email Design
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IMVU Email Campaigns for Affiliates
âCustomize Your Lookâ Email Design
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DIRECTV Email Campaigns
âDiscover Entertainmentâ National Offer Email
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IMVU Email Campaigns for Affiliates
âDiscover Romanceâ Email Design
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IMVU Email Campaigns for Affiliates
âDress Up for Grown Upsâ Email Design
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