Portfolio / Project List
Zuberance “Your Best Customers Want To Tell The World About You” Banner Ads
Zuberance “Turn Loyal Customers Into A Volunteer Sales Force” Banner Ads
Project Description:Occasionally I would redesign sections of the website, create new graphics and pages, and update content.
Zuberance Customer Feedback Request Email Template
Project Description:Email template created for businesses to use when requesting customer feedback and help identify brand advocates
Yahoo! WebLoanDeals.com “State Based” Geo Targeted Home Mortgage Banner Ads
Yahoo! WebLoanDeals.com “Nice” Less Aggressive Home Refi Banner Ads
Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Project Description:These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Project Description:Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
Yahoo! WebLoanDeals.com Landing Page “Loan Configurator” Concept Mockup
Project Description:Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case.
Yahoo! WebLoanDeals.com Landing Page
Project Description:A few of the initial layouts created for testing.
Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Project Description:After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
Yahoo! Rich Media Ad Specifications for Instant Messenger “Thank You” Page
Yahoo! Personals AdInterax Banner Ads
Project Description:AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
Yahoo! Mockup Presentation for EDU Vertical Campaigns UX with Form Ads
Project Description:Example presentation I put together showing user flow and content organization for three education lead capture campaigns. Presentations like this help me gather ideas and feedback from other stakeholders on project along with making sure we'll meet target objectives.
