Portfolio / Project List
Yahoo! Messenger Form Ad Mockup for Citibank Student Loan Consolidation
Yahoo! Lender Search “Pseudo Testimonials” Campaign
Project Description:Ogilvy style advertising headlines I came up with for mortgage loan ad variations featuring a happy woman, man, and couple.
Yahoo! Lender Search “Peace of Mind” Campaign
Project Description:Designed for potential customers who might be psychologically drawn towards exploring an easy and secure home loan solution.
Yahoo! Lender Search “Money Talk” Campaign
Project Description:Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
Yahoo! Lender Search “Lenders Direct” Campaign
Project Description:For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
Yahoo! Lender Direct “Apply With Confidence” Banner Ads
Project Description:“Lender Direct” was one of the early names we tried as part of the partnership between Yahoo! and the lender matching service Root Markets. I intentionally designed these to look more understated, established, formal/stoic (less emotional or flashy than most banner ads) to help signal the ads were for a stable institution and not a fly-by-night mortgage loan brokerage service.
Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
Project Description:This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
Project Description:Logo created for a new high-powered portable work light startup that a previous client of mine was working on. Concept I came up with was to present the logo within a light or dark space, depending on need. Also the trademark ™ symbol under the T on the right starts to suggest a lamp pull switch or pull chain.
Warner Home Video Looney Tunes Daffy Duck’s Movie Quackbusters VHS Jacket
Project Description:On this project I was primarily responsible for typesetting, finalizing the layout, and creating printer-ready artwork using QuarkXPress. Some illustrations were "for position only" (FPO) and scanned in seperately by the printer. Art Director: Scott MacPhee
Warner Home Video Looney Tunes Daffy Duck’s Movie Fantastic Island VHS Jacket
Project Description:On this project I was primarily responsible for typesetting, finalizing the layout, and creating printer-ready artwork using QuarkXPress. Some illustrations were "for position only" (FPO) and scanned in seperately by the printer. Art Director: Scott MacPhee
Warner Home Video Looney Tunes Bugs Bunny’s 1001 Rabbit Tales VHS Jacket
Project Description:On this project I was primarily responsible for typesetting, finalizing the layout, and creating printer-ready artwork using QuarkXPress. Some illustrations were "for position only" (FPO) and scanned in seperately by the printer. Art Director: Scott MacPhee
Virgil Ross ”Bugs ‘n Friends” Poster
Project Description:I worked on the layout for this poster.
Vendio SingleFeed “Top Shopping Sites Checked List” Banner Ads
