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BusinesSuites New Office Opening Email Design
Version 1 Final Design
Project Description:
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CalFinder House Remodeling âTop Local Contractorsâ Landing Page
Version 1
Project Description: Three alternate images presented for the client to consider testing and see which resonates more with the target audience.
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CalFinder One-Step Signup Landing Page Design
Version 1
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CalFinder Two-Step Signup Landing Page Design
Version 1
Project Description:
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Cisco Webex Free Trial Signup Step 2 Form, Multi-variant Test Variations
Version 1
Project Description: To help explain what I was working on and the user experience which I based my decisions on, I created a quick user flow diagram showing screenshots along with short text explanations of the user journey both before and after interacting with the sign-up screens I was working on. This helped focus decisions to specific areas, optimize content to improve user experience, and identify most effective opportunities for multi-variant testing. Each of the variations were based on learnings from other Cisco Webex products, team input/feedback, plus learnings I incorporated from studying best practices in form design, lead generation, and UX marketing design.
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FYI Living Newsletter Sign-Up Landing Page Design
Version 1
Project Description: FYI Living was looking to improve their newsletter sign-up conversion rates for different subject areas such as fitness, nutrition, depression, pregnancy and others and needed an alternate look to test. After researching similar sites I noticed many where overly marketing oriented and tended to look kinda cheesy. I developed a few directions to avoid the typical look then narrowed down to these four initial designs to gather feedback on and potential test. These try to look more clinical news oriented and reserved in nature. They intentionally don't include photos since visitors sometimes get distracted by photos (especially of people) on landing pages and study them rather than focusing on the informational content being offered. âClarity trumps persuasionâ is a tactic worth testing in my experience, even though the simpler style doesn't necessarily look as punchy as landing page designs which include big colorful photos.
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IMVU Valentines Theme Landing Page Design
Version 1
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
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BusinesSuites Prospective Client Email
Version 1
Project Description:
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TixNix Free Attorney Consultation Promo for Ning
Version 1
Project Description:
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AssembledFashion.com Website
Venue Page
Project Description: Assembled Fashion was a brief sub-brand of General Assembly created for this fashion themed conference. Initially when my client had the fashion conference idea I had started designing an entirely different looking website. But as General Assembly became involved with putting on the conference I adopted they're look and feel. It's always an interesting experience adopting another designers look and feel and discovering a new style to work with.
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Vendio SingleFeed âWe Make It Easyâ Banner Ads
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Vendio SingleFeed âTop Shopping Sites Checked Listâ Banner Ads
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Vendio SingleFeed âSimple Mathâ Banner Ads
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Vendio SingleFeed Banner Ads
Vendio SingleFeed 300x250 Banner Ad Directions
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VDOPhone Software Application Interface Redesign
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Validator.com AVS Service Logo
Project Description:
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Urban Drop Poster
Project Description: While living in Amsterdam doing an internship for a few months I'd visit the Melkweg club occasionally. I can actually still remember some of the art shows and concerts I saw there and have always been inspired by the environment and wish I could have participated or created something related somehow. It was like squatters took over an abandoned milk factory/small castle (surrounded by a small moat even) and turned it into a giant communal art commune with large rooms for showcasing artists and acts. Flash forward years later - inspired by some graffiti artist names, music style names, dj names, and internet radio station names I created a fake poster for a pretend millennium show there.
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Expedia Popup Ads â 4 Examples
Up To 50 Percent Off Hotel Rooms
Project Description:
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Typographic Signature Piece for Art Show
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ADP Shareholder Communication Trends Demo
Total Number of Items Voted Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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Time Warner Omnio Full Service Network (FSN) Interactive TV
Project Description: As Senior Screen Designer I developed the interface graphics for the overall look and feel based on few initial screen examples received from a Creative Director while working with an L.A. based PaintBox artist and in-house SGI developers. 4 months
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HPShopping.com Warehouse Sale Campaign
Themed Store Landing Page
Project Description:
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience â such as mentioning âPay off credits cardsâ for younger audiences and âGet money for travelâ for the older audiences.
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Yahoo! WebLoanDeals.com Showy âAttention Grabberâ Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations â such as people moving, dancing, warn and fuzzy characters, and alerts â to grab attention. Sometimes cheesy stuff works better than you would expect.
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