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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Lincoln v1
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Lincoln v2 (unused)
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Three Figures (unused)
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Last Of The Warriors VHS Jacket
Project Description:
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LeadsCon Las Vegas Registration Email Sent To Past Attendees
Project Description:
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LeadsCon Las Vegas “Last Week To Save” Announcement Email
Project Description:
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LeadsCon Lead Generation Conference 125×125 Animated Gif Ads – Five Versions
Project Description:
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IMVU “Dress Up for Grown Ups” Campaign
Localized Arabic Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Dutch Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized French Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized German Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Japanese Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Korean Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Polish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Portuguese Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Spanish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Dress Up for Grown Ups” Campaign
Localized Turkish Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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CUC Shoppers Advantage Best Buys Catalog Online Superstore
Logo Buttons
Project Description: Developed graphics for main menu and sub-screens. 3 months
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ClubVDO Website Redesign
Logo Design
Project Description:
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Briefing.com “Briefing In Plan” Landing Page Design
Long Version
Project Description: Created “dayparting” designs. Shorter version for daytime audience and longer version with more prose for evening/nighttime audience.
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IMVU Homepage Design
Long Version
Project Description: Original look and design was created by someone else and occasionally we would do multivariate tests with alternate layouts and page elements. I would gather details about what we wanted to test and assemble content to create mockups and prototypes, such as these shorter or longer versions.
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Luminositi Logo
Project Description:
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Luminositi SoftCam “The First Virtual Camera for the PC!” Banner Ad
Project Description: Is it weird that I show old design examples? Some of it I actually still kinda like, such as this banner direction.
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Luminositi Website Design
Project Description:
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