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IMVU “Avatar” Movie Theme Campaign
Initial Banner Ad Test Variations
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU “Dress Up for Grown Ups” Campaign
Initial Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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Dahbé Cosmetics Logo Mark
Initial Sketches For Consumer Product
Project Description: This was a short project for a startup I worked on while in college. Creating the playful gestural illustrations was fun. After creating several of the elements by hand through various analog techniques, I cut them out and pasted-up my favs by hand to create somewhat abstract forms related to beauty, fashion, and cosmetics. Then I shot composites using a stat camera. The stat camera was one of those big cameras that included a long rail, perhaps ten feet, with a swivel mount to place your artwork on and a rotating door leading to a dark room with only a red light and a focus window to view your artwork on before placing a large piece of Agfa or Fuji film for exposure. You could put a magnifying loop on the focus window while cranking a gear about waist heigh to fine tune the distance of your artwork and sharpness (I usually just eyeballed it though). Final presentation was a 24x36 film negative spray-painted metallic gold on the back then mounted on poster board. It looked kinda shiny and slick I thought at the time. Once in the early ’90s I applied for a job at Bijan on Rodeo Drive in L.A. and was called in to interview personally. This is one of the pieces the interviewer walked out of the room with to show to someone I never met before returning and asking to see more. After that I always figured maybe I should save this technique for a potential future project.
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IMVU “Harlequin Pose” Banner Ads
Initial Test Banner Ads
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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HomeRun.com Dynamic Banner Ad Template Design
Initial Wireframe of Rough Ideas
Project Description: Created in Flash these dynamic banner ads pulled in campaign offers based on customer location and demographics. The formats needed to be flexible enough to present various amounts of text and images in ways that presented the offers clearly and didn't look awkward. We established content standards, character count limits, and image formats to be used as guidelines.
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Insightly + Quickbooks Online Promotional T-shirt
Project Description:
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Insightly 300Ă—600 Banner Ads
Project Description:
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Insightly Blog Facelift Wireframes
Project Description: Example of some quickie wireframes I would put together to gather initial feedback on. Insightly wanted to jazz up the initial blog page layout so it was more magazine like. The final layout was also based on how it easy was for them to manage image sizes so they appear uniformly when in rows and don't start to look stretched or compressed.
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Insightly Conference Standee Roll Banners
Project Description: Quickie roll-up display banners for a conference.
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Insightly Customer Testimonial Banner Ads
Project Description:
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Insightly End-User Training Illustration
Project Description: Based on the style of already existing illustrations I would sometimes create new illustrations when needed. Over time some of the characters in the Insightly illustrations get reused and repurposed into different situations such as the training scenario illustrations.
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Insightly “Take Control of Your Business” White Paper
Project Description: Example of white papers I would occasionally create.
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BreathalyzerSuperstore.com Affiliate Website Design
Interstitial Modal Appears Before Redirecting to Affiliate Site
Project Description:
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iWon “Win Cash” Ad Campaign
Project Description:
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JarMedia IntraCleanse Microsite Landing Page
Project Description:
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JarMedia Reunion.com Jump Page
Project Description:
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JarMedia “Easy Google Money” Microsite Landing Page
Project Description:
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KHN Solutions Logo Design
Project Description:
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Kick Or Die VHS Jacket
Project Description:
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Kwanzoo Discover Credit Card Quiz Ad Screens
Project Description: Looking back at these in retrospect I think the button on the first screen looks unfinished (should look more like the button on the final screens perhaps) and I wish the 0% and 5% offers on the final quiz result screens stood out more. These might not have been the final-final screens used though.
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Kwanzoo Dynamic Ad Templates
Project Description: I created iframe prototypes based on defined content needs. After testing using actual content I documented the specific image size and character count limits for each content type.
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Kwanzoo Electronic Arts (EA) Gamer Quiz Ad
Project Description:
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Kwanzoo GameZone Gamer Quiz Ad
Project Description:
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Kwanzoo HSBC Life Insurance Quiz Ad
Project Description:
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