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Insightly.com Pricing Page Test Variations
Initial Version with Four Plans and Simple Design
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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Insightly.com Responsive Website Design
Insightly for Sales Page
Project Description: Initial layouts were created by another designer for the desktop screen width then handed-off for me to develop the alternate layouts for mobile devices. I coded layouts to be flexible so they worked on as many devices as possible. With only a couple exceptions, all pages were coded with four primary target sizes in mind beginning with the "mobile first" methodology. Additional media-query breakpoints were created when content areas within the layouts did not degrade gracefully when being resized. Standard sizes I would test and create media-queries for where 480x320 for iPhone landscape mode, 320x480 for iPhone portrait mode, 768x1024 for iPad portrait mode, and 1024x768 for iPad landscape mode and desktop use cases.
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Insightly TLDR Page
Project Description: Page was designed by Nick at Insightly. This was not a typical page design that needed to be developed for insightly.com and required some extra Javascript such as for the Easy sectioin slider bar that would show/hide the underlying image based on window scroll or if a user dragged the scrubber and dragged it back and forth.
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Quotes.pro Website Design
Insurance Article Template Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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BreathalyzerSuperstore.com Affiliate Website Design
Interstitial Modal Appears Before Redirecting to Affiliate Site
Project Description:
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StormVentures.com Website Redesign
Investment Approach Slide Deck Presentation
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Kwanzoo Dynamic Ad Templates
Project Description: I created iframe prototypes based on defined content needs. After testing using actual content I documented the specific image size and character count limits for each content type.
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OxiClean Detergent Toss-N-Go Ball “The Next Evolution In Laundry” Campaign
Landing Page
Project Description:
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OxiClean Detergent Toss-N-Go Dispenser Campaign With Billy Mays
Landing Page
Project Description:
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Adteractive Post Holiday Shopping Spree “Free $500 Gift Card” Campaign
Landing Page
Project Description:
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Adteractive “Special Promotion - Free Chocolates!” Campaign
Landing Page
Project Description:
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Zuberance White Paper Campaign for Auto Industry
Landing Page
Project Description:
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Zuberance White Paper Campaign for Travel Industry
Landing Page
Project Description:
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Yahoo! Lender Search “Lenders Direct” Campaign
Landing Page
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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Zuberance Groundswell Book Campaign
Landing Page Design
Project Description:
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BusinesSuites Office Services Landing Pages
Landing Page for Full Service Executive Offices
Project Description:
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BusinesSuites Office Services Landing Pages
Landing Page for Meeting Rooms
Project Description:
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BusinesSuites Office Services Landing Pages
Landing Page for Virtual Offices and Services
Project Description:
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IMVU “Avatar” Movie Theme Campaign
Landing Page Version 1
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU “Avatar” Movie Theme Campaign
Landing Page Version 2 - With Alternate Glamour Shot
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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LeadsCon.com Landing Page Creator
Las Vegas Event Example
Project Description: Event organizer needed an easy way to create individual landing pages for several targeted offers geared towards partners, vendors, past attendees, for speaker promotions, trade groups, magazine audiences, and the general public. Each landing page offered special discounts and was only accessible at a special link which potential customers would receive via email campaigns or see in an ad somewhere. By creating templates for the East Coast and West Coast events that could easily be updated on the backend, dozens of landing pages were created by the event manager without needing additional coding or design cycles each time.
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LeadsCon Las Vegas Registration Email Sent To Past Attendees
Project Description:
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LeadsCon Las Vegas “Last Week To Save” Announcement Email
Project Description:
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Insightly.com Pricing Page Test Variations
Less Cluttered Features Chart with More Info Contained In A “See More” Rollover
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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