Portfolio / Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads

    Testing Matrix

    screenshot of banner ad testing matrix

    Client Info

    Client

    Market

    Company Description

    At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

    Project Info

    Industry

    Media Type

    Role

    Project Description


    Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.

    Sample Info

    Year

    2007

    Samples In This Project