Portfolio / Yahoo! WebLoanDeals.com Demographic Based Banner Ads

Testing Matrix

screenshot of banner ad testing matrix

Client Info



Company Description

At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

Project Info


Media Type


Project Description

After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.

Samples In This Project