Portfolio / Yahoo! WebLoanDeals.com Demographic Based Banner Ads

Banner Ad Examples

Caucasian Column	Non-caucasian Column
Flash Versions

Younger Couples & Small Families
1.	2.

Middle-aged Couples
4.	5.

Older Couples
7.	8.

Single Females Younger and older, caucasian and non-caucasion photos.
10.	11.

Single Males Both middle/older age demographic with caucasian and non-caucasion photos.
13.	14.

Caucasian Column	Non-caucasian Column
Static Versions

Younger Couples & Small Families
1.	2.

Middle-aged Couples
4.	5.

Older Couples
7.	8.

Single Females Younger and older, caucasian and non-caucasion photos.
10.	11.

Single Males Both middle/older age demographic with caucasian and non-caucasion photos.
13.	14.

Client Info

Client

Yahoo!

Market

Business-to-Consumer

Company Description

At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

Project Info

Industry

Media Type

Role

Year

2007

Project Description

After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.

Samples In This Project

Testing Matrix
You
Are
Here Banner Ad Examples

Flash Versions

Caucasian Column

Non-caucasian Column

Younger Couples & Small Families

Middle-aged Couples

Older Couples

Single Females

Single Males

Static Versions