Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Portfolio / IMVU Landing Page Based On Site Tuners Design

Redesigned Version

Screenshot of redesigned version



Company Description

IMVU is an online virtual world (or “metaverse”, similar to Second Life or The Sims) where members use 3D avatars to meet new people, chat, create, and play games. Founded in 2004, they have the largest 3D-based user-generated virtual goods catalog consisting of more than 30 million items. They’re also known as one of the leading practitioners of the lean startup approach.


Media Type




Project Description

The original landing page design was received from SiteTuners a couple weeks after a conference call and some minor back and forth discussions. General page design was based on successes previously seen when specifically sending Facebook traffic to game site signups, such as Farmville. Eventually I created the newer redesigned version which was more closely aligned with the IMVU visual language and a dedicated front-end developer optimized my initial prototype code and was able to produce even better conversion.

Samples In This Project

  1. Original Version
  2. You
    Redesigned Version