|Auto Insurance Quiz Ad|
Initial Screen Designs
|First Screen: Button initiates quiz||Last Screen: Potential quiz results|
The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this version I adopted the GEICO gecko lizard image from their website along with other trade dress elements so users could immediately identify the brand and feel confident they were interacting with a reputable business that might offer them special savings.