-
Kwanzoo Website Redesign
Ad Template Selection Page
Project Description:
Click for project detail view
-
FreeCreditReport.com Credit Report Quiz Banner Ad Variations
Project Description: The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this banner ad test I wanted grab potential customers attention using the closeup photos of peoples faces looking directly at you. Once the banners captured users attention a compelling offer was needed to spark interest in taking the quiz, so we created at least three headline text variations to testing which was the most clicked on. After potential customers take the short quiz they are then presented one of three personalized results and the free credit report offer.
Click for project detail view
-
GEICO Auto Insurance Quiz Banner Ad
Project Description: The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this version I adopted the GEICO gecko lizard image from their website along with other trade dress elements so users could immediately identify the brand and feel confident they were interacting with a reputable business that might offer them special savings.
Click for project detail view
-
Kwanzoo Website Redesign
Homepage
Project Description:
Click for project detail view
-
Kwanzoo Website Redesign
Initial Overview Wireframe
Project Description:
Click for project detail view
-
Kwanzoo Widget Ad Template Guidelines
Initial Specs
Project Description:
Click for project detail view
-
Kwanzoo Customer Widget Ad Development Experience
Project Description:
Click for project detail view
-
Kwanzoo Discover Credit Card Quiz Ad Screens
Project Description: Looking back at these in retrospect I think the button on the first screen looks unfinished (should look more like the button on the final screens perhaps) and I wish the 0% and 5% offers on the final quiz result screens stood out more. These might not have been the final-final screens used though.
Click for project detail view
-
Kwanzoo Dynamic Ad Templates
Project Description: I created iframe prototypes based on defined content needs. After testing using actual content I documented the specific image size and character count limits for each content type.
Click for project detail view
-
Kwanzoo Dynamic and Quiz Ad Creation Application Interface Results
Project Description: An application developer created the customer area interface used to populate the defined content areas of the ad templates.
Click for project detail view
-
Kwanzoo Electronic Arts (EA) Gamer Quiz Ad
Project Description:
Click for project detail view
-
Kwanzoo GameZone Gamer Quiz Ad
Project Description:
Click for project detail view
-
Kwanzoo HSBC Life Insurance Quiz Ad
Project Description:
Click for project detail view
-
Kwanzoo Website Redesign Page Wireframes
Project Description:
Click for project detail view
-
Kwanzoo Website Redesign
Premium Services Information Page
Project Description:
Click for project detail view
