Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Presenting 552 projects including 960+ examples

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Portfolio / FreeCreditReport.com Credit Report Quiz Banner Ad Variations

Client

Market

Company Description

Kwanzoo offers rich content experiences and marketing automation solutions that engage targeted customers and build revenue.

Industry

Media Type

Role

Year

2009

Project Description


The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this banner ad test I wanted grab potential customers attention using the closeup photos of peoples faces looking directly at you. Once the banners captured users attention a compelling offer was needed to spark interest in taking the quiz, so we created at least three headline text variations to testing which was the most clicked on. After potential customers take the short quiz they are then presented one of three personalized results and the free credit report offer.