Portfolio / BACtrack Breathalyzer “In The Press” Information Sheet
KHN Solutions created both the BACtrack and BluFire brands. I've categorized work for each separately, but it was actually work for just one company.
Founded in 2001, BACtrack is the leading brand of breathalyzers offering a full range of innovative breath alcohol testers for both personal and professional use. They are the first company to ever receive U.S. Food & Drug Administration 510(k) marketing clearance to legally sell breathalyzers to consumers for personal use. BACtrack products are available in 20 countries and at over 10,000 retail store locations including Walgreens, Costco and Best Buy.
We had lots of source material documenting media coverage of the companies breathalyzer products. I was responsible for updating the “In The Press” on the web site for example and would create PDFs that could be downloaded of the articles. Getting the actually newspapers with the articles to scan in helped make the reviews seem all the more authentic and trustworthy. Assembling a collage of the prominent news reports and TV shows which the products appeared on created great piece in itself which helped convey how necessary and important the products are.