Portfolio / Industries / Financial Services
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Who Have Visited Pages Related To “Autos”
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Middle-aged and In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In California
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Tall Version 1
Project Description: A few of the initial layouts created for testing.
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Standard & Poor’s Consumer Services Division Site Maps
Subscriber Area
Project Description:
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Storm Ventures Logo Redesign
Project Description: This was a redesign based on another designers work. I reworked the logo mark and updated the font to look more modern along with applying a color scheme I had started using as part of the website redesign.
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StormVentures.com Website Redesign
Startup Company Timelines: Illustrating Noteable Steps from Initial Investment to Exit
Project Description:
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Social Security Disability Microsites
SocialSecurityHelp.com
Project Description: Microsite designs for disabilityhelp.me and socialsecurityhelp.com
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Sleeter Group QuickBooks Technology and Managing and Marketing Your Practice Seminars Mailer Brochure
Project Description:
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Sleeter Group QuickBooks Consultants Workshops and Managing and Marketing Your Practice Seminars Magazine Ad
Project Description:
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Sleeter Group 2-Sided Mailer Insert With Seminar Schedules, Ways To Register, and Ways To Order Forms
Project Description:
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Quotes.pro Website Design
Site Map Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Briefing.com “Briefing In Plan” Landing Page Design
Short Version
Project Description: Created “dayparting” designs. Shorter version for daytime audience and longer version with more prose for evening/nighttime audience.
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ADP Shareholder Communication Trends Demo
Shareholder and Share Growth Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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ADP Shareholder Communication Trends Demo
Screen Collage
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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ReallyGreatRate Student Loan Landing Page
Project Description:
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ADP Shareholder Communication Trends Demo
Proxy Job Turnaround Time Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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ADP Shareholder Communication Trends Demo
Printing and Postage Savings Screen
Project Description: This app demonstrated the kinds of insights ADP could provide based on their data at a conference. The project was managed through a small agency named Printz in San Francisco and developed in Java. Creating the x, y coordinates for each line of text took some time but helped the developer get things in the right place without having to just eye the positions.
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StormVentures.com Website Redesign
News Page
Project Description:
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MyJV.com Branding Identity Guidelines
Project Description: A brief branding style guide put together to help insure logo and color integrity was maintained. Includes information on the brands color palette, color usage, horizontal logo, and vertical logo details including correct and incorrect usage examples in each section.
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