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Yahoo! WebLoanDeals.com “State Based” Geo Targeted Home Mortgage Banner Ads
Project Description:
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Yahoo! WebLoanDeals.com “Nice” Less Aggressive Home Refi Banner Ads
Project Description:
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Yahoo! WebLoanDeals.com Landing Page “Loan Configurator” Concept Mockup
Project Description: Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case.
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Yahoo! Rich Media Ad Specifications for Instant Messenger “Thank You” Page
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Yahoo! Mockup Presentation for EDU Vertical Campaigns UX with Form Ads
Project Description: Example presentation I put together showing user flow and content organization for three education lead capture campaigns. Presentations like this help me gather ideas and feedback from other stakeholders on project along with making sure we'll meet target objectives.
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Yahoo! Messenger Form Ad Mockup for TravelZoo
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Yahoo! Messenger Form Ad Mockup for Netflix
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Yahoo! Messenger Form Ad Mockup for MyCokeRewards
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Yahoo! Messenger Form Ad Mockup for EarnMyDegree.com
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Yahoo! Messenger Form Ad Mockup for Citibank Student Loan Consolidation
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Yahoo! Messenger Form Ad Mockup for CaptialOne Home Loans
Project Description:
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Yahoo! Lender Search “Lenders Direct” Campaign
Yahoo! Lender Search “Lenders Direct” Campaign Exit Page
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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Yahoo! Lender Direct “Apply With Confidence” Banner Ads
Project Description: “Lender Direct” was one of the early names we tried as part of the partnership between Yahoo! and the lender matching service Root Markets. I intentionally designed these to look more understated, established, formal/stoic (less emotional or flashy than most banner ads) to help signal the ads were for a stable institution and not a fly-by-night mortgage loan brokerage service.
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Yahoo! Form Ad Created for ED Educational Direct
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 3
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 1
Project Description: A few of the initial layouts created for testing.
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Yahoo! GM National, Regional, Dealer Promotion Opportunities and Lead Capture UX Design Strategy
UX Mockups Presentation
Project Description: This presentation shows national, regional, and dealer promotion placement opportunities plus the lead capture experience (or customer user flow) steps.
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Yahoo! Personals AdInterax Banner Ads
Testing Matrix
Project Description: AdInterax built tools to create rich media advertising solutions within the browser that where interactive and could include animations, streaming video, and forms and could slide across the screen over webpage content. As a test using forms within ads I created these personals ads based on already existing photo assets. Variations included showing the form automatically, having the form slide into view, requiring a click to expand the ad to view form.
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Yahoo! WebLoanDeals.com Demographic Based Banner Ads
Testing Matrix
Project Description: After working with marketing, product managers, and the bevioural targeting Phds to understand needs/abilities, I created banner ad variations for customer segments based on ethnicity (caucasian, non-caucasian), sex (male, female), age (young adults, middle-age, older adults), with both singles and couples pictured. The bullet point support text I came up with are specifically written towards each target audience also based on a little research I did to get in the heads of each audience – such as mentioning “Pay off credits cards” for younger audiences and “Get money for travel” for the older audiences.
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Yahoo! WebLoanDeals.com Showy “Attention Grabber” Animated Banner Ads
Testing Matrix
Project Description: Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Who Have Visited Pages Related To “Autos”
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users Middle-aged and In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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Yahoo! WebLoanDeals.com Targeted Banner Ad Examples
Targeted Towards Users In Maryland
Project Description: These are some of the banners displayed to specific audiences based on which page they're viewing on Yahoo! or where they are located geographically in the U.S.
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