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Quotes.pro Website Design
Texas Health Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Home Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Texas Life Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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HPShopping.com Warehouse Sale Campaign
Themed Store Landing Page
Project Description:
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TixNix.com Wireframes Defining Content Flow, Interaction Design, and Page Content Needs
Project Description:
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TixNix Landing Pages Based on Accident Type
Traffic Ticket
Project Description:
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TixNix Landing Pages Based on Accident Type
Trucking Accident
Project Description:
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AssembledFashion.com Website
Venue Page
Project Description: Assembled Fashion was a brief sub-brand of General Assembly created for this fashion themed conference. Initially when my client had the fashion conference idea I had started designing an entirely different looking website. But as General Assembly became involved with putting on the conference I adopted they're look and feel. It's always an interesting experience adopting another designers look and feel and discovering a new style to work with.
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ApartmentSearch.com Region Based A/B Landing Page Test Variations
Version 1
Project Description:
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DebtRelief.org Landing Page
Version 1
Project Description:
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Adobe EchoSign Real Estate Audience Landing Page
Version 1
Project Description: Landing pages could be customized for various marketing verticals by updating the headlines text, bullet point text, testimonials, and example customer logos. Three or four layout variations were tested. Version 2 also includes the Phase 1 header and footer redesign I initially incorporated after Adobe acquired EchoSign.
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IMVU Valentines Theme Landing Page Design
Version 1
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
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ReallyGreatRate Home Loan Landing Page
Version 1
Project Description:
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HPShopping.com Search Results Alternate Layout Mockups
Version 1: Hiding Product Details
Project Description:
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Adobe EchoSign Homepage “Traffic Surge” Lightweight Fallback Page Design
Version 1: Static version
Project Description: In case the website received too much traffic we had a couple failover plans in place, such as being able to switch to a revised homepage that was streamlined for lots of traffic. Version 1 removed the animated billboard image slider and didn't include any dynamic JSP so everything was static. In version 2 I also removed all links to internal pages including the billboard image CTA and no login plus the bottom section of the page content was removed. Version 1 HTTP resource requests went from 84 down to 41 and page weight went from ~972K to ~169K. Version 2 HTTP requests went down to 17 and page weight went to ~88K. Since most traffic doesn’t go through the homepage necessarily but to sub-pages directly, I could also redirect all sub-pages to the version 2 homepage if needed.
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EchoSign Homepage “Traffic Surge” Streamlined Fallback Page Designs
Version 1: Static version
Project Description: In case the website received too much traffic we had a couple failover plans in place, such as being able to switch to a revised homepage that was streamlined for lots of traffic. Version 1 removed the animated billboard image slider and didn't include any dynamic JSP so everything was static. In version 2 I also removed all links to internal pages including the billboard image CTA and no login plus the bottom section of the page content was removed. Version 1 HTTP resource requests went from 84 down to 41 and page weight went from ~972K to ~169K. Version 2 went down to 17 HTTP requests and ~88K page weight. Since most traffic doesn’t go through the homepage necessarily but to sub-pages directly, I could also redirect all sub-pages to the version 2 homepage if needed.
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ApartmentSearch.com Region Based A/B Landing Page Test Variations
Version 2
Project Description:
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DebtRelief.org Landing Page
Version 2
Project Description:
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IMVU Valentines Theme Landing Page Design
Version 2
Project Description: A timely design for Valentines day. After mocking up a few directions we settled on two versions to test.
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ReallyGreatRate Home Loan Landing Page
Version 2
Project Description:
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Adobe EchoSign Real Estate Audience Landing Page
Version 2: Alternate Layout, Adobe Logo Added
Project Description: Landing pages could be customized for various marketing verticals by updating the headlines text, bullet point text, testimonials, and example customer logos. Three or four layout variations were tested. Version 2 also includes the Phase 1 header and footer redesign I initially incorporated after Adobe acquired EchoSign.
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HPShopping.com Search Results Alternate Layout Mockups
Version 2: Showing Product Details
Project Description:
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Adobe EchoSign Homepage “Traffic Surge” Lightweight Fallback Page Design
Version 2: Static version with no links
Project Description: In case the website received too much traffic we had a couple failover plans in place, such as being able to switch to a revised homepage that was streamlined for lots of traffic. Version 1 removed the animated billboard image slider and didn't include any dynamic JSP so everything was static. In version 2 I also removed all links to internal pages including the billboard image CTA and no login plus the bottom section of the page content was removed. Version 1 HTTP resource requests went from 84 down to 41 and page weight went from ~972K to ~169K. Version 2 HTTP requests went down to 17 and page weight went to ~88K. Since most traffic doesn’t go through the homepage necessarily but to sub-pages directly, I could also redirect all sub-pages to the version 2 homepage if needed.
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EchoSign Homepage “Traffic Surge” Streamlined Fallback Page Designs
Version 2: Static version with no links
Project Description: In case the website received too much traffic we had a couple failover plans in place, such as being able to switch to a revised homepage that was streamlined for lots of traffic. Version 1 removed the animated billboard image slider and didn't include any dynamic JSP so everything was static. In version 2 I also removed all links to internal pages including the billboard image CTA and no login plus the bottom section of the page content was removed. Version 1 HTTP resource requests went from 84 down to 41 and page weight went from ~972K to ~169K. Version 2 went down to 17 HTTP requests and ~88K page weight. Since most traffic doesn’t go through the homepage necessarily but to sub-pages directly, I could also redirect all sub-pages to the version 2 homepage if needed.
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