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Yahoo! WebLoanDeals.com Landing Page “Loan Configurator” Concept Mockup
Project Description: Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case.
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Yahoo! Mockup Presentation for EDU Vertical Campaigns UX with Form Ads
Project Description: Example presentation I put together showing user flow and content organization for three education lead capture campaigns. Presentations like this help me gather ideas and feedback from other stakeholders on project along with making sure we'll meet target objectives.
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Yahoo! Messenger Form Ad Mockup for TravelZoo
Project Description:
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Yahoo! Messenger Form Ad Mockup for MyCokeRewards
Project Description:
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Yahoo! Messenger Form Ad Mockup for EarnMyDegree.com
Project Description:
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Yahoo! Messenger Form Ad Mockup for Citibank Student Loan Consolidation
Project Description:
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Yahoo! Lender Search “Lenders Direct” Campaign
Yahoo! Lender Search “Lenders Direct” Campaign Exit Page
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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LeadsCon.com Landing Page Creator
WordPress Backend
Project Description: Event organizer needed an easy way to create individual landing pages for several targeted offers geared towards partners, vendors, past attendees, for speaker promotions, trade groups, magazine audiences, and the general public. Each landing page offered special discounts and was only accessible at a special link which potential customers would receive via email campaigns or see in an ad somewhere. By creating templates for the East Coast and West Coast events that could easily be updated on the backend, dozens of landing pages were created by the event manager without needing additional coding or design cycles each time.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 3
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 2
Project Description: A few of the initial layouts created for testing.
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Yahoo! WebLoanDeals.com Landing Page
Wide Version 1
Project Description: A few of the initial layouts created for testing.
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KHN Solutions Website Design
Where To Buy Page
Project Description:
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DailyDealSummit.com Website
West Event Homepage
Project Description:
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BusinesSuites Website Redesign
Virtual Offices Page - version 2
Project Description:
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BusinesSuites Website Redesign
Virtual Offices Page - version 1
Project Description:
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EchoSign Click-Through Landing Pages
Version with Woman
Project Description:
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EchoSign Lead Capture Landing Pages
Version With Woman
Project Description:
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EchoSign Lead Capture Landing Pages
Version With Happy People Photos
Project Description:
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EchoSign Click-Through Landing Pages
Version with Guy
Project Description:
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EchoSign Lead Capture Landing Pages
Version With Guy
Project Description:
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Insightly.com Pricing Page Test Variations
Version Showing Five Plans and Features Chart Enhancements
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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Insightly Homepage Evolution (2013-2016)
Version 8
Project Description: From 2013 through 2016 I was the front-end developer for Insightly.com in charge of translating layered Photoshop PSD or Sketch files into HTML, CSS, and Javascript.
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Insightly Homepage Evolution (2013-2016)
Version 7
Project Description: From 2013 through 2016 I was the front-end developer for Insightly.com in charge of translating layered Photoshop PSD or Sketch files into HTML, CSS, and Javascript.
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Insightly Homepage Evolution (2013-2016)
Version 6
Project Description: From 2013 through 2016 I was the front-end developer for Insightly.com in charge of translating layered Photoshop PSD or Sketch files into HTML, CSS, and Javascript.
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