Portfolio / Yahoo! WebLoanDeals.com Landing Page “Loan Configurator” Concept Mockup

    Yahoo! Web Loan Deals landing page with loan option slider controls

    Client Info

    Client

    Market

    Company Description

    At Yahoo! I worked within the Cost-per-Lead (CPL) group and focused on lead generation, performance marketing, and brand advertising primarily for the finance and mortgage industries.

    Project Info

    Industry

    Media Type

    Role

    Project Description


    Concept I had based on a Flash interface I had seen where users could filter products on the fly using sliders and other widgets to control various product selection criteria, such as cost and ratings. Psychologically giving customers the illusion they are in control can help make them feel more comfortable when making a purchase decision, when really the business goal is just to make a sell or capture a lead in this case.

    Sample Info

    Year

    2007