Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Portfolio / FYI Living Newsletter Sign-Up Landing Page Design

Version 2

landing page mockup


Media Type




Project Description

FYI Living was looking to improve their newsletter sign-up conversion rates for different subject areas such as fitness, nutrition, depression, pregnancy and others and needed an alternate look to test. After researching similar sites I noticed many where overly marketing oriented and tended to look kinda cheesy. I developed a few directions to avoid the typical look then narrowed down to these four initial designs to gather feedback on and potential test. These try to look more clinical news oriented and reserved in nature. They intentionally don't include photos since visitors sometimes get distracted by photos (especially of people) on landing pages and study them rather than focusing on the informational content being offered. “Clarity trumps persuasion” is a tactic worth testing in my experience, even though the simpler style doesn't necessarily look as punchy as landing page designs which include big colorful photos.

Samples In This Project

  1. Version 1
  2. You
    Version 2
  3. Version 3
  4. Version 4