Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Portfolio / CalFinder Email Template Design

CalFinder Email Template Design



Company Description

Using a network of multiple websites, CalFinder markets a range of construction and home improvement services from kitchen renovations, bathroom remodeling, home additions, window replacement, air conditioning and heating, siding installation and repair, general remodeling, and more. They are then able to connect homeowners with home remodeling contractors. The contractors receive qualified leads which are pre-screened and locally zoned so they can easy create estimates and grow their business.


Media Type




Project Description

After presenting four initial designs we settled on moving forward with this direction. The headline text, image on the left, button links, and supporting text could be updated (along with the email subject line) to match specific target audiences based on their potential needs such as window replacement, home remodeling, painting, roofing, siding, deck building, landscaping, and others. Images from the banner ads and landing pages were reused in the emails for branding consistency and to optimize production workflow.