Dan Poynor

Designer / Developer / Director

Current Status: Available for hire! |

(512) 694-2668

Portfolio / BACtrack Breathalyzer Media Disk Mockup

BACtrack Breathalyzer Media Disk Mockup

Client

Market

Company Description

KHN Solutions created both the BACtrack and BluFire brands. I’ve categorized work for each separately, but it was actually work for just one company.

Founded in 2001, BACtrack is the leading brand of breathalyzers offering a full range of innovative breath alcohol testers for both personal and professional use. They are the first company to ever receive U.S. Food & Drug Administration 510(k) marketing clearance to legally sell breathalyzers to consumers for personal use. BACtrack products are available in 20 countries and at over 10,000 retail store locations including Walgreens, Costco and Best Buy.

Industry

Media Type

Role

Year

2007

Project Description


The media disk could be mailed to journalists at magazines and other media outlets as part of a “media kit” to provide product marketing sheets, company information, high-resolution imagery, and other assets. We also created an area on the website where media and affiliates can download assets whenever needed to help promote each of the breathalyzer products