Portfolio / Arthroscopy Seminar Brochure Design

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    This tri-fold brochure mailer combined some interesting design elements. Such as the third panel which opened to reveal a large stripe of gold ink presenting the special speakers and faculty names. It was great we had a budget to use the gold ink which helped elevate conceptually how notable the event was. By abstracting and stylizing the technical illustration of a knee we created a unique look and a shape which worked perfectly as a die cut cover. This is one of those projects where we would hang out in the back at Kinko’s banging away on their fancy Apple Quadra computers paying to use Adobe Illustrator and Photoshop by the hour. I would push around elements on the screen, try different colors, swap in and out different illustrations we had found, until something clicked and looked good. Art Director: Lane Hiers

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