Portfolio / Adteractive “Free $500 Weight Loss Gift Certificate” Campaign
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Adteractive was a performance-based advertising and marketing company in San Francisco focused on lead generation for its clients and partners. They generated customer acquisitions and billed for each new prospective lead on a CPA basis. After I was hired in 2007 Adteractive received it’s first ever venture capital investment of $5.1M and was valued at over $125M.