Portfolio / Media Types / Websites
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HPShopping.com Homepage Visitor Scenario Wireframes
Project Description: Wireframes showing content scenarios that would be presented depending if a visitor was new, returning, and signed-in to the ecommerce website. Each scenario wireframe indicates content that we wanted to present along with general layout where the content would appear. This helped engineers understand what database and code development updates would be needed. Eventually scenarios were also created for customers who had previously purchased from the site and recommended products based on their previous purchases along with other user types.
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HPShopping.com Integration Showcase Solution Wireframes
Project Description: Remember html iframes and popup browser windows? These wireframes presented each as an option for the Digital Photography, Mobility, and Home Entertainment product showcases back in 2003. We didn't want to just link to showcase pages for some reason but we did want to keep the standard c-frame persistent.
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HPShopping.com PC Series Matrix Page Design
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HPShopping.com Printer Series Detail Page Design
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HPShopping.com Product Detail Page Design
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HPShopping.com Visual Design Coordination Between Summer Print Catalog and Store Website Homepage
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HPShopping.com Visual Design Coordination Between Sunday FSI Inserts and Store Website Landing Page
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HPShopping.com Visual Design Coordination Between YOU Campaign and Store Website Homepage
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Direct Marketing Confidential Website Design
Initial Page Layout Wireframes
Project Description: The DMconfidential.com site evolved from a marketing blog that was purchased and by integrating existing enterprise efforts from other sites which included adding multiple content authors, expanded topic areas including featured content, and integrating with existing promotional efforts and jobs database. After creating a half dozen wireframe layouts, visual design began on the overall look and feel. After about half a dozen visual designs were considered a look was chosen and prototyped before creating a prototype and integrating with a WordPress CMS. After launch adjustments were made to finalize the design and code before handing off to an internal team to manage the site.
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Insightly.com Pricing Page Test Variations
Initial Version with Four Plans and Simple Design
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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Insightly.com Responsive Website Design
Insightly for Sales Page
Project Description: Initial layouts were created by another designer for the desktop screen width then handed-off for me to develop the alternate layouts for mobile devices. I coded layouts to be flexible so they worked on as many devices as possible. With only a couple exceptions, all pages were coded with four primary target sizes in mind beginning with the "mobile first" methodology. Additional media-query breakpoints were created when content areas within the layouts did not degrade gracefully when being resized. Standard sizes I would test and create media-queries for where 480x320 for iPhone landscape mode, 320x480 for iPhone portrait mode, 768x1024 for iPad portrait mode, and 1024x768 for iPad landscape mode and desktop use cases.
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Quotes.pro Website Design
Insurance Article Template Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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BreathalyzerSuperstore.com Affiliate Website Design
Interstitial Modal Appears Before Redirecting to Affiliate Site
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StormVentures.com Website Redesign
Investment Approach Slide Deck Presentation
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LeadConfidential.com Website Design
Project Description: The initial look for this site design was created based on a crowd-sourced logo I received from the client. The goal was to just get something launched as quick as possible without spending much time on it so the client could start working with the template populating it with content.
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Insightly.com Pricing Page Test Variations
Less Cluttered Features Chart with More Info Contained In A “See More” Rollover
Project Description: Presented here are several iterations of the Pricing page I coded or co-designed/developed and maintained 3013 through 1016 while working with the Insightly marketing team, internal designers, and external vendors. Variations were tested using Optimizely and services such as Experiment Engine for A/B testing and conversion optimization along with KissMetrics and Google Analytics for click path tracking. Occasionally I contributed to the visual design while staying true to the look and feel of the Insightly brand. Additionally I occasionally contributed test suggestions based on best practices research, reviewing reported successes on other sites and competitive analysis. Several other versions were created as well, such as using different visual treatments for the title area and plan blurbs. etcetera.
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Quotes.pro Website Design
Life Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Life Insurance Landing Page Design - Alternate Look 1 (Unused)
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Life Insurance Landing Page Design - Alternate Look 2 (Unused)
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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FreelanceWebDesigner.com Website Design
Links Page
Project Description: My old site promoting freelance services. The initial idea was to create a look that was inviting and fun to interact with but also futuristic and indicated a technical savviness, perhaps like an interface you'd see in a the Jetsons TV cartoon. This is the result of that direction which combines French curve shapes (a traditional design element) with an electric spark (signifying the electronic age or futuristic direction) to give the design element some life and make ot ‘pop’.
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Insightly.com Responsive Website Design
Login Page
Project Description: Initial layouts were created by another designer for the desktop screen width then handed-off for me to develop the alternate layouts for mobile devices. I coded layouts to be flexible so they worked on as many devices as possible. With only a couple exceptions, all pages were coded with four primary target sizes in mind beginning with the "mobile first" methodology. Additional media-query breakpoints were created when content areas within the layouts did not degrade gracefully when being resized. Standard sizes I would test and create media-queries for where 480x320 for iPhone landscape mode, 320x480 for iPhone portrait mode, 768x1024 for iPad portrait mode, and 1024x768 for iPad landscape mode and desktop use cases.
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IMVU Homepage Design
Long Version
Project Description: Original look and design was created by someone else and occasionally we would do multivariate tests with alternate layouts and page elements. I would gather details about what we wanted to test and assemble content to create mockups and prototypes, such as these shorter or longer versions.
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Luminositi Website Design
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Insightly.com Responsive Website Design
Main Blog Page
Project Description: Initial layouts were created by another designer for the desktop screen width then handed-off for me to develop the alternate layouts for mobile devices. I coded layouts to be flexible so they worked on as many devices as possible. With only a couple exceptions, all pages were coded with four primary target sizes in mind beginning with the "mobile first" methodology. Additional media-query breakpoints were created when content areas within the layouts did not degrade gracefully when being resized. Standard sizes I would test and create media-queries for where 480x320 for iPhone landscape mode, 320x480 for iPhone portrait mode, 768x1024 for iPad portrait mode, and 1024x768 for iPad landscape mode and desktop use cases.
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