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iWon “Win Cash” Ad Campaign
Project Description:
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BreathalyzerSuperstore.com Affiliate Website Design
Interstitial Modal Appears Before Redirecting to Affiliate Site
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Quotes.pro Website Design
Insurance Article Template Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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HomeRun.com Dynamic Banner Ad Template Design
Initial Wireframe of Rough Ideas
Project Description: Created in Flash these dynamic banner ads pulled in campaign offers based on customer location and demographics. The formats needed to be flexible enough to present various amounts of text and images in ways that presented the offers clearly and didn't look awkward. We established content standards, character count limits, and image formats to be used as guidelines.
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IMVU “Harlequin Pose” Banner Ads
Initial Test Banner Ads
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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Dahbé Cosmetics Logo Mark
Initial Sketches For Consumer Product
Project Description: This was a short project for a startup I worked on while in college. Creating the playful gestural illustrations was fun. After creating several of the elements by hand through various analog techniques, I cut them out and pasted-up my favs by hand to create somewhat abstract forms related to beauty, fashion, and cosmetics. Then I shot composites using a stat camera. The stat camera was one of those big cameras that included a long rail, perhaps ten feet, with a swivel mount to place your artwork on and a rotating door leading to a dark room with only a red light and a focus window to view your artwork on before placing a large piece of Agfa or Fuji film for exposure. You could put a magnifying loop on the focus window while cranking a gear about waist heigh to fine tune the distance of your artwork and sharpness (I usually just eyeballed it though). Final presentation was a 24x36 film negative spray-painted metallic gold on the back then mounted on poster board. It looked kinda shiny and slick I thought at the time. Once in the early ’90s I applied for a job at Bijan on Rodeo Drive in L.A. and was called in to interview personally. This is one of the pieces the interviewer walked out of the room with to show to someone I never met before returning and asking to see more. After that I always figured maybe I should save this technique for a potential future project.
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IMVU “Dress Up for Grown Ups” Campaign
Initial Banner Ads
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Avatar” Movie Theme Campaign
Initial Banner Ad Test Variations
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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iNetDVD.com Logo
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IMVU “Winter Couple” Seasonal Theme Banner Ad
Project Description: Using animated falling snowflakes to grab attention plus look timely/relevant during the winter.
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IMVU “White Dress” Banner Ads
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IMVU “Unleash Your Style” Free Credits Offer Banner Ad
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IMVU “Spring Fashion” Skyscrapper Banner Ads
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IMVU “Scenes” Concept Banner Ad
Project Description: My concept with this ad was to show activities avatars can interact in, such as dancing, riding motocycles, or playing games within the virtual environment.
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IMVU “Prom” Theme Banner Ads
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IMVU “Pool” Theme Banner Ad
IMVU “Pool” Theme Banner Ads
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IMVU “New Years Confetti” Theme Banner Ads
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IMVU “Make Lover Not War” Banner Ads
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IMVU “Configurator” Banner Ads
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IMVU “Chictopia” Banner Ads
Project Description: Banner ads created for specific placement and audience appeal on Chictopia.com.
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IMVU “Blonde Kiss” Banner Ads
Project Description: With animated hearts.
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IMVU “Beach Girls” Theme Banner Ads
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IMVU “Bachelorette” Theme Banner Ads
Project Description: Playing-off the TV show “The Bachelorette” which was getting a lot of press at the time. Not an actual tie-in promotion related to the show though.
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IMVU “Avatar” SEO Keyword Focused Landing Page Design
Project Description: Here's one of six pages created to capture natural SEO search traffic for specific terms. Checking on the url after a few years I noticed the design is still used and has only received minor updates. :)
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