Portfolio / Industries / Retail
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HPShopping.com Fathers Day Campaign
HTML Email
Project Description:
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Adteractive Post Holiday Shopping Spree “Free $500 Gift Card” Campaign
HTML Email Design
Project Description:
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HomeRun.com Dynamic Banner Ad Template Design
Initial Wireframe of Rough Ideas
Project Description: Created in Flash these dynamic banner ads pulled in campaign offers based on customer location and demographics. The formats needed to be flexible enough to present various amounts of text and images in ways that presented the offers clearly and didn't look awkward. We established content standards, character count limits, and image formats to be used as guidelines.
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KHN Solutions Logo Design
Project Description:
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HPShopping.com Digital Photography Solutions Center
Landing Page
Project Description:
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OxiClean Detergent Toss-N-Go Ball “The Next Evolution In Laundry” Campaign
Landing Page
Project Description:
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OxiClean Detergent Toss-N-Go Dispenser Campaign With Billy Mays
Landing Page
Project Description:
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Adteractive Post Holiday Shopping Spree “Free $500 Gift Card” Campaign
Landing Page
Project Description:
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CUC Shoppers Advantage Best Buys Catalog Online Superstore
Logo Buttons
Project Description: Developed graphics for main menu and sub-screens. 3 months
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Longevity Line Logo
Project Description: Logo created for a friend of my neighbor in Palo Alto for $150 if I remember right. It was to be used on bottle labels in stores such as Walgreens and on the website. Ultimately, I wish the project had a real budget so I could spend time to redraw the strokes illustrating the dancing figure and the logotype strokes so they matched more while keeping their gestural nature. Perhaps someday when I have some downtime I'll fix'er up.
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HPShopping.com e-Financing Center 2 Offers
Make $0 Payments Up To 12 Months
Project Description:
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HPShopping.com Website Optimization and Scalability Presentation
Modern Web Design / CSS Pitch
Project Description: Around 2005 as web standards emerged and CSS was becoming the standard for creating and styling web page layouts, I championed the cause within HP in my department. Designers who started in print design were already familiar with using stylesheets and aware of their benefits from using programs such as Quark Express and Adobe PageMaker (similar to Adobe InDesign) when creating brochures, newsletters, catalogs, and magazines, or other types of publication designs. Business stakeholders, managers, and developers were generally less familiar with the concept of stylesheets though and this presentation aimed at informing and educating on the benefits of switching from HTML table based layouts to using CSS (or CSS-P) for positioning elements on web pages. It highlights specific benefits to the user experience (UX) (or customer experience (CX) in this case), benefits to how the brand would be perceived, plus how designers and developers workflow could be organized and optimized to reduce time spent on projects.
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Breathalyzer.net Email Newsletter Template Design
November Issue
Project Description:
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FiftyFlowers.com eCommerce Order Management System Interface Design Proposal Mockups
Order Summary
Project Description: A few quick mockups presented as a proposal for the commerce website administration and order management area of FiftyFlowers.com. By using colors that complimented the logo and improving the over layout of elements, this CMS user interface became immediately recognizable and aesthetically more pleasant to look at (and use) than interacting with the generic geeky look and feel that the engineers had initially developed.
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FiftyFlowers.com eCommerce Order Management System Interface Design Proposal Mockups
Orders List
Project Description: A few quick mockups presented as a proposal for the commerce website administration and order management area of FiftyFlowers.com. By using colors that complimented the logo and improving the over layout of elements, this CMS user interface became immediately recognizable and aesthetically more pleasant to look at (and use) than interacting with the generic geeky look and feel that the engineers had initially developed.
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OxiClean Tic-Tac-Toe Theme Landing Page
Project Description:
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KHN Solutions Website Design
Partners Page
Project Description:
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HPShopping.com e-Financing Center 2 Offers
Pay No Interest for 18 Months or Make $0 Payments for 12 Months
Project Description:
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Brillian Postcard Mailers
PayInSight™ “Pay At The Table” Postcard Mailer
Project Description: Brillian Postcard Mailers for PayInSight, PCI Compliance, and Wireless Payment Processing
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KHN Solutions Website Design
Press Coverage Page
Project Description:
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BACtrack Breathalyzers Website Redesign
Press Coverage Page
Project Description:
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BluFire Website Design
Product Detail Page
Project Description: Ecommerce website created after logo and packaging treatments where designed. I decided to use rounded shapes so the site feels more friendly than technical and I used flat shapes with no shading or shadows to create a clean, flat, uncomplicated look.
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BluFire Website Design
Product Image Page
Project Description: Ecommerce website created after logo and packaging treatments where designed. I decided to use rounded shapes so the site feels more friendly than technical and I used flat shapes with no shading or shadows to create a clean, flat, uncomplicated look.
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BACtrack Breathalyzers Website Redesign
Product Manuals Page
Project Description:
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