Portfolio / Industries / Media and Entertainment
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AOL Internet Adventure Logo
Project Description: This is the opening bumper animation that plays when the application first loads. I created the frames in Photoshop and a video editor created the clip. The producer and video editor came up with a great sound also which rings in the opening with a chime.
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AOL Internet Adventure CD-ROM Interface Design
Project Description:
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AOL Channels Screen
Project Description: One of the iterations I worked on for AOL version 3. This version might have been too “cyber” looking and the text on the buttons is dithering oddly I think. Another designer came up with the final version which used oval shaped buttons which had a friendlier feel and was less technical looking.
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IMVU “Dress Up for Grown Ups” Campaign
Additional Banner Ad Sizes Created After Testing – 12 sizes
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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IMVU “Harlequin Pose” Banner Ads
Additional Banner Ad Sizes Created After Testing
Project Description: Two concepts initially created for testing before additional sizes created of the winning design direction.
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IMVU “Avatar” Movie Theme Campaign
Additional Banner Ad Sizes
Project Description: After going through several alternate looks for the avatar – including different poses, clothing, and background environments – we settled on going with this direction and tested a few different headline and button text combinations. Based on the direction landing page tests were also done and eventually the IMVU homepage included the design in the main image rotation.
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IMVU “Dress Up for Grown Ups” Campaign
Additional Alternates Tested
Project Description: Here we initially tested a few different taglines, models, clothing, and backgrounds using the 300x250 format. After determining which combination produced the best results additional ad sizes were created. Eventually localized versions for ten different geo-tarted audiences as well. Versions were also created to blend in with specific web site placements so they didn't stand out as being ads too much.
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