Portfolio / Industries / Healthcare
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BACtrack Breathalyzers Website Redesign
About Us Page
Project Description:
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Arthroscopy Seminar Brochure Design
Project Description: This tri-fold brochure mailer combined some interesting design elements. Such as the third panel which opened to reveal a large stripe of gold ink presenting the special speakers and faculty names. It was great we had a budget to use the gold ink which helped elevate conceptually how notable the event was. By abstracting and stylizing the technical illustration of a knee we created a unique look and a shape which worked perfectly as a die cut cover. This is one of those projects where we would hang out in the back at Kinko’s banging away on their fancy Apple Quadra computers paying to use Adobe Illustrator and Photoshop by the hour. I would push around elements on the screen, try different colors, swap in and out different illustrations we had found, until something clicked and looked good. Art Director: Lane Hiers
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Breathalyzer.net Email Newsletter Template Design
August Issue
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BACtrack Breathalyzers Website Redesign
B70 Operating Instructions Page
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BACtrack Breathalyzers Website Redesign
B70 Product Features Page
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BACtrack Breathalyzers Website Redesign
B70 Product Page
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BACtrack Breathalyzers Website Redesign
B70 Product Photos - Page 1
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BACtrack Breathalyzers Website Redesign
B70 Specifications Page
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BACtrack 10 Piece Breathalyzer Mouthpiece International Packaging
Project Description: Showing production art with bleed and magenta spot color keyline indicating die-cut shapes.
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BACtrack 20×10 Serpentine Conference Booth Background Graphic
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BACtrack 8x8 Conference Booth Graphics
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BACtrack B70 Clamshell Packaging Design
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BACtrack B70 Counter Display for Auto Parts Stores
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BACtrack B70 Marketing Sheet
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BACtrack B70 Owners Manual Instruction Booklet
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BACtrack B70 Product and Lifestyle Photoshoot – 26 Examples
Project Description: As Art Director on this project I made recommendations for selecting the photographer, models, and shooting locations. Direction included letting the photographer know the type of lighting we wanted to try (based on his previous work), clothing options for the models to bring (flat colors with minimal patterns that don’t look busy), position of the models based on various scenarios (such as facing the camera, other models, or towards the product), and angles for shooting long shots with less background cropping along and closeups with products held close. Having a budget and being able to work with a pro photographer helped a lot. We were able to achieve the visual style we were going for in addition to just getting lots of shots at different angles and situations to work with. By giving the photographer room to also direct models and get creative within the scenarios as the shoot progressed we were able to create additional unplanned image assets that otherwise could not have been imagined beforehand. Wonderfully rewarding collaboration I'd say! Some photos I also later retouched by adding digital readouts on the screens, glows, removing backgrounds, dodging and burning areas, spot removals and so on which can take some time. This collection shows a few pre-retouching and a few after retouching. By including some time for the photographer and models to improvise and get creative during the shoot, the resulting outcome was definitely improved and better than expected overall. We created a *lot* of valuable images for the client, affiliates, and press to use in promoting the products visually on the website, in ads, on TV, print, and other media.
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BACtrack B70 Product Photos – 9 Examples
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BACtrack B70 Quick Start Guide
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BACtrack B70 Retail Box Packaging Design
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BACtrack B70 Shipper Tray Design
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BACtrack B70 Shipper Tray Marketing Sheet for Retailers
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BACtrack B70 White Retail Box Packaging Design
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BACtrack Breathalyzer Header Logo Animation
Project Description: A simple animation aiming to help viewers understand were the letters BAC are derived from in the brand name BACtrack.
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BACtrack Breathalyzer Media Disk Mockup
Project Description: The media disk could be mailed to journalists at magazines and other media outlets as part of a “media kit” to provide product marketing sheets, company information, high-resolution imagery, and other assets. We also created an area on the website where media and affiliates can download assets whenever needed to help promote each of the breathalyzer products
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