Portfolio / Industries / Financial Services
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FreeCreditReport.com Credit Report Quiz Banner Ad Variations
Project Description: The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this banner ad test I wanted grab potential customers attention using the closeup photos of peoples faces looking directly at you. Once the banners captured users attention a compelling offer was needed to spark interest in taking the quiz, so we created at least three headline text variations to testing which was the most clicked on. After potential customers take the short quiz they are then presented one of three personalized results and the free credit report offer.
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GrandMutual Debt Elimination Landing Page
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GrandMutual Financial Services Logo
Project Description:
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GrandMutual Life Insurance Landing Page
Project Description:
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Quotes.pro Website Design
Health Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Quotes.pro Website Design
Home Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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GoldCash.pro Website Design
Homepage
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StormVentures.com Website Redesign
Homepage
Project Description:
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Quotes.pro Website Design
Homepage Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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Adteractive Post Holiday Shopping Spree “Free $500 Gift Card” Campaign
HTML Email Design
Project Description:
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Adteractive “Need Money To Pay Your Bills?”Campaign
HTML Email Design
Project Description:
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Quotes.pro Website Design
Insurance Article Template Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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StormVentures.com Website Redesign
Investment Approach Slide Deck Presentation
Project Description:
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JarMedia “Easy Google Money” Microsite Landing Page
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Kwanzoo Discover Credit Card Quiz Ad Screens
Project Description: Looking back at these in retrospect I think the button on the first screen looks unfinished (should look more like the button on the final screens perhaps) and I wish the 0% and 5% offers on the final quiz result screens stood out more. These might not have been the final-final screens used though.
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Adteractive Post Holiday Shopping Spree “Free $500 Gift Card” Campaign
Landing Page
Project Description:
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Adteractive “Need Money To Pay Your Bills?”Campaign
Landing Page
Project Description:
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Yahoo! Lender Search “Lenders Direct” Campaign
Landing Page
Project Description: For this campaign I integrated lender logos into Flash animated ads to provide insight who the lenders are and begin to build confidence in potential customers minds before they apply for home financing. As part of this test, the logos either scrolled left to right, bottom to top, or zoomed from small to large along with style and messaging variations. The landing page look and feel borrowed from the style of the Yahoo! Travel channel and other online properties at the time to keep consistent with the Yahoo brand in general.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Franklin
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Grant
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Lincoln v1
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Lincoln v2 (unused)
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Yahoo! Lender Search “Money Talk” Campaign
Landing Page with Three Figures (unused)
Project Description: Concept here was to grab potential customers attention using engaging portraits from U.S. currency which would be familiar to customers and relevant to the subject of getting a loan. Each banner ad showed a different portrait which was then echoed on the landing page along with the messaging when uses they clicked-through.
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Quotes.pro Website Design
Life Insurance Landing Page Design
Project Description: Quotes.pro was all about generating sales leads for the auto, health, home, and life insurance industries. The site consisted of landing pages for the four insurance verticals plug geo-targeted landing pages based on the visitors U.S. state location. Articles and url structure included targeted keywords to help generate natural SEO traffic as well (such as if someone searched Google for "Texas auto insurance") and the geo-targeted landing pages provided relevant high-quality content (500 word crowd sourced articles) for AdWords campaigns with headlines such as "Shop Texas Auto Insurance".
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