Portfolio / Industries / Consumer Goods
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2Market CD Eddie Bauer Interface Designs
Project Description: Eddie Bauer was one of the catalogs presented on the 2Market CD. Sometimes vendors would just send their logo and let us design the interface for their catalog. I usually managed to preserve the brands look for well known companies so sign-offs went smoothly.
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2Market CD The Sharper Image Interface Designs
Project Description: The Sharper Image was another one of the catalogs presented on the 2Market CD. Sometimes vendors would just send their logo and ask us to handle the interface design for their catalog. Since I was already familiar with the Sharper Image brand through their mailed catalog and had noticed their advertising on occasion plus I had visited their stores shopping a few times, I was able to successfully maintain the brands look and feel.
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2Market Promotions
Project Description: The computer-based shopping service 2Market was formed by a partnership between America Online, Apple Computer and Medior in 1994. The CD-ROM version included 27 vendor catalogs including promotions (such as Chef's Catalog, Lands' End, Spiegel, Warner Bros. Studio Stores, New York's Metropolitan Museum of Art, and Sony Music). Occasionally new promotions were downloaded after connecting through AOL and presented as timely offers to potential customers.
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BACtrack Breathalyzers Website Redesign
About Us Page
Project Description:
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Wrinkle Cream Banner Ads
Additional LREC Examples
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HPShopping.com PC Configurator
Adds-ons Page Design
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AOL Channel Art for The Sharper Image
Project Description: Visual design created based on The Sharper Image corporate look and feel. Since I had previously worked on other marketing vehicles for them I was already familiar with their brand standards which helped make this project a success.
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Fujitsu Lifebook In-Store Demo Presentation
Attract Loop Animation Storyboard
Project Description: After reviewing the content outline, wireframing the flow, and designing individual screens I created a storyboard to explain the animation needed in written frame-by-frame form. Then I created a basic video slideshow storyboard to demonstrate some of the timing and effects we’re going for so the client and animator has a better understanding of what the final version should look like.
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Breathalyzer.net Email Newsletter Template Design
August Issue
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BACtrack Breathalyzers Website Redesign
B70 Operating Instructions Page
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BACtrack Breathalyzers Website Redesign
B70 Product Features Page
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BACtrack Breathalyzers Website Redesign
B70 Product Page
Project Description:
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BACtrack Breathalyzers Website Redesign
B70 Product Photos - Page 1
Project Description:
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BACtrack Breathalyzers Website Redesign
B70 Specifications Page
Project Description:
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BACtrack 10 Piece Breathalyzer Mouthpiece International Packaging
Project Description: Showing production art with bleed and magenta spot color keyline indicating die-cut shapes.
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BACtrack 20×10 Serpentine Conference Booth Background Graphic
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BACtrack 8x8 Conference Booth Graphics
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BACtrack B70 Clamshell Packaging Design
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BACtrack B70 Counter Display for Auto Parts Stores
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BACtrack B70 Marketing Sheet
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BACtrack B70 Owners Manual Instruction Booklet
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BACtrack B70 Product and Lifestyle Photoshoot – 26 Examples
Project Description: As Art Director on this project I made recommendations for selecting the photographer, models, and shooting locations. Direction included letting the photographer know the type of lighting we wanted to try (based on his previous work), clothing options for the models to bring (flat colors with minimal patterns that don’t look busy), position of the models based on various scenarios (such as facing the camera, other models, or towards the product), and angles for shooting long shots with less background cropping along and closeups with products held close. Having a budget and being able to work with a pro photographer helped a lot. We were able to achieve the visual style we were going for in addition to just getting lots of shots at different angles and situations to work with. By giving the photographer room to also direct models and get creative within the scenarios as the shoot progressed we were able to create additional unplanned image assets that otherwise could not have been imagined beforehand. Wonderfully rewarding collaboration I'd say! Some photos I also later retouched by adding digital readouts on the screens, glows, removing backgrounds, dodging and burning areas, spot removals and so on which can take some time. This collection shows a few pre-retouching and a few after retouching. By including some time for the photographer and models to improvise and get creative during the shoot, the resulting outcome was definitely improved and better than expected overall. We created a *lot* of valuable images for the client, affiliates, and press to use in promoting the products visually on the website, in ads, on TV, print, and other media.
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BACtrack B70 Product Photos – 9 Examples
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BACtrack B70 Quick Start Guide
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