Portfolio / Project List
FreeCreditReport.com Credit Report Quiz Banner Ad Variations
Project Description:The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this banner ad test I wanted grab potential customers attention using the closeup photos of peoples faces looking directly at you. Once the banners captured users attention a compelling offer was needed to spark interest in taking the quiz, so we created at least three headline text variations to testing which was the most clicked on. After potential customers take the short quiz they are then presented one of three personalized results and the free credit report offer.
FreeGiftWorld Landing Page Templates
Project Description:In addition to creating templates for Free Gift World (FGW) similar templates were also created for Sample Promotions Group (SPG) and Consumer Opinion Group (COG).
Project Description:Related to the website design, this concept combines French curve shapes (a traditional design element) with an electric spark (signifying the electronic age or futuristic direction) to make it pop, giving the treatment kind of a retro Jetsons feel but still fun and futuristic.
FreelanceWebDesigner.com Website Design
Project Description:My old site promoting freelance services. The initial idea was to create a look that was inviting and fun to interact with but also futuristic and indicated a technical savviness, perhaps like an interface you'd see in a the Jetsons TV cartoon. This is the result of that direction which combines French curve shapes (a traditional design element) with an electric spark (signifying the electronic age or futuristic direction) to give the design element some life and make ot ‘pop’.
Fujitsu Lifebook In-Store Demo Presentation
Project Description:After reviewing the content outline, wireframing the flow, and designing individual screens I created a storyboard to explain the animation needed in written frame-by-frame form. Then I created a basic video slideshow storyboard to demonstrate some of the timing and effects we’re going for so the client and animator has a better understanding of what the final version should look like.
FunFunFun Festival Animated Gif Contest Submission
Project Description:More of an experiment (perhaps/really) this was my contest entry submitted in an effort to get free tickets to the FunFunFun Festival.
FunFunFun Festival T-shirt Contest Submission
Project Description:Contest entry I submitted towards winning free tickets to the FunFunFun Festival in Austin.
FYI Living Newsletter Sign-Up Landing Page Design
Project Description:FYI Living was looking to improve their newsletter sign-up conversion rates for different subject areas such as fitness, nutrition, depression, pregnancy and others and needed an alternate look to test. After researching similar sites I noticed many where overly marketing oriented and tended to look kinda cheesy. I developed a few directions to avoid the typical look then narrowed down to these four initial designs to gather feedback on and potential test. These try to look more clinical news oriented and reserved in nature. They intentionally don't include photos since visitors sometimes get distracted by photos (especially of people) on landing pages and study them rather than focusing on the informational content being offered. “Clarity trumps persuasion” is a tactic worth testing in my experience, even though the simpler style doesn't necessarily look as punchy as landing page designs which include big colorful photos.
GEICO Auto Insurance Quiz Banner Ad
Project Description:The Kwanzoo quiz widget ad serves 5 questions on a topic within the ad then presents personalized results with a button linking to the advertisers website. For this version I adopted the GEICO gecko lizard image from their website along with other trade dress elements so users could immediately identify the brand and feel confident they were interacting with a reputable business that might offer them special savings.
Project Description:A couple examples of newspaper ads I would layout and produce for managers. Working at Health Net corporate headquarters, we produced the advertising and marketing materials used throughout the United States. Initial design templates where provided by the agency that created the overall brand directions and I maintained the style across different formats for various needs. Here's where I honed my typographic layout skills using Quark Express and became “The Quark Master”.
Project Description:As the “keeper of the logo”, I was in charge of seeing the right logo was used at the right size in the right position and that someone was keeping an eye on quality of the various items created for promotional use.
HomeRun.com Dynamic Banner Ad Template Design
Project Description:Created in Flash these dynamic banner ads pulled in campaign offers based on customer location and demographics. The formats needed to be flexible enough to present various amounts of text and images in ways that presented the offers clearly and didn't look awkward. We established content standards, character count limits, and image formats to be used as guidelines.
