Portfolio/Yahoo! WebLoanDeals.com Showy ”Attention Grabber” Animated Banner Ads

Testing Matrix

screenshot of banner ad testing matrix

Client Info

Project Info


Media Type


Project Description

Goal of these banner ads is to grab attention then make a compelling offer, such as “Homeowners Save 50%”. These directions use more aggressive animations – such as people moving, dancing, warn and fuzzy characters, and alerts – to grab attention. Sometimes cheesy stuff works better than you would expect.

Samples In This Project